Watching the Super Bowl has become an American tradition. From the tailgating, parties, and the commercials, the public comes together to watch a single football game. Companies pay millions of dollars to have their advertisement on television during the commercial breaks for the Super Bowl. Some people watch the Super Bowl for the sole purpose of seeing the commercials. The advertisements are produced to be memorable so that potential consumers are interested in their product or service. Old Spice is notorious for revealing their new advertisements during the Super Bowl. The commercial appeals to women wanting their husbands to look and act like the actor who uses Old Spice in the advertisement. The visual’s argument is to convince women…show more content… This particular commercial focuses on convincing the audience to buy Old Spice Body Wash. The commercial targets women because the actor stated, “Anything is possible when your man smells like Old Spice and not a lady.” We know the target audience is women because the actor's first words in the commercial is "Hello Ladies." The commercial starts with physically fit man with a deep voice standing in the shower with a towel wrapped around his waist. Throughout the commercial, the actor tries to convince the audience that their man could be just like him if he used Old Spice Body Wash. The audience trusts the actor because he uses Old Spice and he is attractive. This individual was chosen to act in this commercial because he is an example of a stereotypical man. He is fit, charming, and attractive, all of these characteristics are qualities that women look for in their man. By using extreme events like being on a boat, having a handful of diamonds, and riding a horse, women are convinced that by using Old Spice, their man will have better life…show more content… The visuals make the audience feel that true, original men use Old Spice because the actor rides a horse. By riding a horse, the actor relates himself to a cowboy, and cowboys are viewed of the manliest of men. The audience thinks about what might be possible if their man used Old Spice. They could be on a boat enjoying the sun or riding a horse. These images make the viewer's think of luxury and spontaneity. Being on a boat and riding a horse proves that if men use Old Spice they can spoil their women. The vocabulary used by the actor was basic so that common people could easily understand the intended message. People at home watching the commercials between the Super Bowl can understand the commercial. Most of the words have one syllable and are short and direct. For example: "Look at him, than back to me." The tone of voice that actor uses is important because it is deep and manly. Women want their man to be strong and in control. The viewer's feel like if their man doesn’t use Old Spice Body Wash, they are more feminine than men who use Old Spice products. By using words like "feminine" and "ladies scented body wash," the audiences believes that if their man doesn’t use Old Spice, he is feminine and he has less opportunities to enjoy luxury. Sexual emotions are targeted when the actor doesn’t have a shirt on and when he talks in a deep voice. The targeted audience, women, are
