A strategic analysis of a Newfoundland bakery that offers traditional baked goods with a twist.
Bethany Flight, Jordan Loder, Li Li
Part I:
Introduction
Company background and performance
Purity “Jam Jam” Cupcakes
The Mariana’s Trench Cake
The “Moon Mist” Cake
Key strategic issues and challenges
Objectives
Part II:
Strategic analysis
External environment & industry
External environment & industry
Market Segmentation
Target Segment
Our target segment is trendy young adults in Newfoundland, aged 18-39. According to Statistics Canada (2016), this segment comprises almost 20% of the population of Newfoundland and Labrador which is quite significant.
Finally, we are now able to focus in on the members of our target segment who place emphasis
