Asian Americans Psychographics

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Pages: 3
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2.3 The psychographics of Asian Americans
2.3.1 Be aware of famous brands
Asian Americans tend to purchase famous brands, and they generally believe that famous brands mean high quality and can bring mianzi to buyers(Zhao,2009).
2.3.2 Preference to lower price or discounts
Asian Americans also prefer lower price or discount for the same product, they tend to compare the prices of different vendors, and then decide what vendor will be selected (Xiao,2001).
2.4 websites preferred by Asian Americans
List of websites preferred by Asian Americans
Website
Brief introduction
Amazon
The world's largest shopping site,which provides books, computers, digital mobile phones, household appliances, maternal and child toys, beauty health, clothing, …show more content…
JollyChic women's clothing, chic dress, fashion clothing, shoes and accessories with Boutique features
SheInside
The seller of t the latest US women's street fashion, including T-shirts, jackets, vests, sweaters, jeans, shorts, jewelery, etc.
LUISAVIAROMA
The world's top fashion luxury shopping site, the global distribution of goods.
Shiekh Shoes footwear shopping site, including boots, shoes, sandals, high heels, sports shoes and more.
Drugstore
a large integrated shopping site. Mainly provide maternal and child supplies, beauty care products, health products, prescription drugs, vitamins and green and natural supplies, it is one of the most popular international shopping websites.
6PM
6PM belongs to e Zappos, it mainly sells shoes, such as UGG, Nine West, Columbia, Nike, Adidas and other brands, also provides clothing, footwear and hand bag products
Bluefly
clothing, handbags, footwear and accessories, Prada, Fendi, Gucci and more famous Brands
Gap
Gap is the US fashion brand, sales of men's, women's, jeans, baby clothes, shoes, bags, accessories and so on.
Tmart
Electronic products seller …show more content…
Newegg one of the largest digital network retailers in the United States.
Best Buy Best Buy is the largest retailer in North America operating consumer electronics, personal computers, entertainment software and appliances.
Walgreens
The US online pharmacy provides prescription drugs, contact lenses, personal care, and health and wellness products. Carter's Carter's is the leading brand in baby clothing market in the United States.
Rakuten
It is a large online department store, formerly known as Buy.com, with more than 130,000 product categories including, computer hardware and software, telephones, books, movies, music, sporting goods, health and beauty, Shoes, perfume, jewelery, household items and so on.
SHOPBOP
SHOPBOP is a well-known female fashion shopping site in the United States, it provides everything needed in a fashionable female wardrobe from clothing, , swimwear, wedding dresses, handbags, boots to scarves, jewelry and other accessories.
CHINESE9999.COM
Informaiton about China and Chinese in the U.S. wenxuecity.com A online communication platform for Chinese in America mitbbs.com A forum for educated Chinese in America
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