Assignment 2005 Essay

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BU2005
Entrepreneurship
Business case report
Company: Sakae Sushi

Tutorial Group B Tutor: 12654126

Table of Contents
1. Introductory Page 1
1.1. Name of the company…………………………………………...3
1.2. Name and Addresses of Principals…………………………………..3
1.3. Nature of Business……………………………………………....3
1.4. Statement of Financing Needed………………………………………3
1.5. Statement of Confidentiality of Report………………………………3
2. Executive summary………………………………………………………………….4
3. Introduction …………………………………………………………………………5
4. Description of Products and Services………………………………………………..6
4.1. Company Background………………………………………………………..6
4.2. Market / Product Positioning………………………………………………...6
4.3. Pricing………………………………………………………………………..6
4.4. Customers……………………………………………………………………7
4.5. Market size and Trends……………………………………………………….7
4.6. Competition…………………………………………………………………...8
5. Swot Analysis………………………………………………………………………....8
5.1. Strengths………………………………………………………………………8
5.2. Weakness………………………………………………………………………8
5.3. Opportunities………………………………………………………………….9
5.4. Threats………………………………………………………………………...9
6. Operation……………………………………………………………………………...9
7. Labour Requirement………………………………………………………………….11
8. Employee Satisfaction and Service Delivery ………………………………………..13
9. Assessment of Risk…………………………………………………………………..14
9.1. Evaluate weakness of business……………………………………………….14
9.2. New Technology………………………………………………………………14
9.3. Plans…………………………………………………………………………..14
10. Sample Customer Satisfaction Survey………………………………………………..15
11. Financial Plan…………………………………………………………………………15
12. Conclusion…………………………………………………………………………….16
13. References…………………………………………………………………………….17
14. Appendix……………………………………………………………………………...18
14.1. Financial Plan……………………………………………………………18

14.2. Survey Result……………………………………………………………..22

1INTRODUCTORY PAGE

1.1Name of the company

Sakae Holdings Ltd Singapore.

1.2 Name and Addresses of Principals

Sakae Sushi chain restaurants: Funan Digital Life Mall, Changi Airport T2, Harbourfront Center, Tiong Baru Plaza, Sunplaza, Bugis Junction, Junction 8 Bishan mrt, Raffle Link, Tampines Mall, Northpoint, Suntec City Mall.

1.3Nature of Business

Service in food and beverage.
1.4 Statement of Financing Needed

The total project investment is 28,700,000$S which includes 100,000$S in loss on equity investment and cost for operations is 16,900,000$S.

1.5 Statement of Confidentiality of Report

This plan is strictly to be held as the ownership of the four entrepreneurs mentioned above. It is written for the purpose of obtaining finance from banks and investors and all the data contained therein is based on our research. The ideas presented our subject to originality of the entrepreneurs, hence are their ownership and therefore cannot and should not be copied or stolen

This document contains proprietary and confidential information. All data submitted to James Cook University Singapore is provided in reliance upon its consent not to use or disclose any information contained herein except in the context of its business dealings with Sakae Holdings Ltd. The recipient of this document agrees to inform its present and future employees and partners who view or have access to the document's content of its confidential nature.

The recipient agrees to instruct each employee that they must not disclose any information concerning this document to others except to the extent that such matters are generally known to, and are available for use by, the public. The recipient also agrees not to duplicate or distribute or permit others to duplicate or distribute any material contained herein without Sakae Holdings Ltd.’s express written consent.

Sakae Ltd retains all title, ownership and intellectual property rights to the material and trademarks contained herein, including all supporting documentation, files, marketing material, and multimedia.

BY ACCEPTANCE OF THIS DOCUMENT, THE RECIPIENT AGREES TO BE BOUND BY THE AFOREMENTIONED STATEMENT.

2. Executive summary

In recent year,
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