Faculty of Design
Module Name:
Programme Name
Programme No.
Assignment Brief 2012-2013
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Culture & History 1: Product
Design Masters (QF Level 4)
BA (Hons) in Product Design
DS 125 103
Module no
DPD4120
Year 1 – Sem. 1
Total Hours: 42
No. of weeks: 14
Hours per week: 3
Assignment Title
Project
Objectives
This project is designed to assess your ability to:
- interpret the key issues of product design from different perspectives, including social, economic and technological, through rigorous explorations on selected product design masters.
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critically review contemporary product design in the professional context. relate key aspects of the design masters’ design philosophies to design artefacts.
Brief
This assignment allows you to demonstrate your understanding of the design philosophies of the product design masters and apply critiques across theoretical and practical work. In this assignment you will be required to:
research into one current or past product design master; relate key aspects of the design masters’ design philosophies to design artifact; interpret the key issues of product design from different perspectives, including social, economic and technological; critically review their contributions and effect to contemporary product design; and write an essay with a minimum of 1,500 words based on your findings.
Deliverables
1,500 word essay in hard copy plus a soft copy in MS Word format uploaded into MOODLES. (MLO 2, 3, 4)
1.
2.
3.
The essay should include images and text.
Please take note of the color, form, materials used by the product design masters in their designs.
Essay should include a title page and a bibliography of references used.
Submission Date
1,500 word essay in hard copy and soft copy: Week 14 – 5th Dec
1
Assessment Criteria
Essay –
Explain the significance of product design in its social, economic and technological context and its contribution to society;
Critically analyse and evaluate the practice of Product Design based on a set of guiding theoretical concepts and with regards to historical context;
Formulate and articulate independent critical judgements and arguments to current and past design artefacts; and
Articulate influences and contextualize practice within the realm of product design.
Criteria and Evidence
Fail (F)
Pass (C-/D+/D)
Satisfactory (C+/C)
Good (B-)
Very Good (B+/B)
Excellent (A/A-)
Weighting
Interpret the key issues
Unable to describe the significance of product design in its social, economic and technological contexts and its contribution to society. Describe the significance of product design in its social, economic and technological context and its contribution to society using piecemeal information. Describe the significance of product design in its social, economic and technological contexts and its contribution to society by selecting and applying related information. Analyse and interpret the significance of product design in its social, economic and technological contexts and its contribution to society by selecting and applying sufficient information. Interpret and evaluate the significance of product design in its social, economic and technological contexts and its contribution to society by effectively integrating and applying information. Interpret and evaluate the significance of product design in its social, economic and technological contexts and its contribution to society by critically assessing, integrating and applying information.
