However, she does a very poor job at pulling all of her examples together to make a coherent argument. At one point, a part of her argument got lost, never to be elaborated. Does the internet and media have an effect on attention spans, possibly. Does the internet have any place in Heffernan’s argument, probably not. “Maybe my own brain is faltering in a Web wasteland, but I don’t get it. Whether the Web is making us smarter or dumber, isn’t there something just unconvincing about the idea that an occult “span” in the brain makes certain cultural objects more compelling than others?” (Heffernan 113). This is the last mention of the web in the article, it seems strange to start with this point and then never mention it again throughout the essay. It makes this point feel unfinished, she could have explained further or even omitted this from the essay, this was definitely some information that was left