AVEENO Active Naturals Skin Care Essay

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AVEENO Active Naturals Skin Care
People in Texas love to participate in the many activities that are offered outdoors and these activities can usually be enjoyed during almost every month of the year. Imagine you are sitting in your backyard around your pool reading your favorite magazine, the sun is shining, you have had one too many Pina Coladas and you fall asleep without applying sunscreen. You wake up and you are red as a lobster. This means the UV rays of the Sun has burned your skin. This burned red skin begins to be painful, dry and flakey. Your skin is now damaged and is threatened with skin cancer. The protection of a sunscreen is needed by all skin types and all ages against these dangerous rays. Sunscreens have come a long way to protect skin from the sun‘s harmful effects. There are several sunscreen and skin care products on the market. With over 60 years in the skin care industry, AVEENO’s Active Naturals skin care products are some doctors recommend.
AVEENO began in 1945 with a “Soothing Bath Treatment” made from 100 % colloidal oatmeal. This colloidal oatmeal is an ultra- fine powder and is known for its natural ability to hold in moisture and relieve dry, irritated skin. It was developed by The Musher Brothers along with The Mayo Clinic. Located in Rochester Minnesota, The Mayo Clinic is the first and largest combined non-profit research group and medical practice in the world. From the development of the “Soothing Bath Treatment”, the Mayo Clinic became AVEENO’s first customer. AVEENO began using the oatmeal in body moisturizing and anti-itch products. These products would help relieve a range of irritating skin conditions such as sunburn, winter dry skin, eczema, poison sumac and other skin rashes. For over 60 years doctors have recommended AVEENO to treat such skin irritations. Because of AVEENO’s brands using natural ingredients and its recognition with the public was purchased by Johnson and Johnson the second largest pharmaceutical and fortune 500 company in the world. In 2002 AVEENO, a known leader for its study of natural ingredients for skincare, introduced the first available soy-based facial care products. Through major research and proven clinical studies AVEENO has grown its skincare product line by utilizing the many benefits of Oat, Soy, Feverfew, Shiitake, Southernwood, Lotus and Aloe Vera to meet the various skincare needs today. Colloidal Oatmeal is in several products that AVEENO offers. Oats have been used in skincare dating back to ancient Egypt. Whole oats were used in soothing baths but did not mix well with water and are very messy. Whole Oats have to be ground to a fine powder, this is called Colloidal Oatmeal. The oatmeal acts as a buffering agent that can help maintain the skin’s normal pH. It forms a barrier that holds moisture against the skin allowing it to act as an emollient. The fats that are contained in oatmeal also add to its emollient activity, which can improve the itch of dry skin. Soy is a natural ingredient in skin care products. The Chinese have grown soy and used it in medicine for thousands of years. Soy is rich in protein, lipids, carbohydrates and vitamins which aid in moisturizing and antioxidants to the skin. The benefits of Soy were discovered when workers who handle soy in Asia’s soybean factories found their hands were especially smooth and even toned. AVEENO scientists devised a way to process soybeans to retain proteins to provide immediate results when using their products The Soy helps to even skin tone while reducing blotchiness, brown spots and discolored looking skin. Another natural ingredient is Feverfew. Feverfew is native to the Balkan Peninsula, but is now found throughout several countries including the United States. Feverfew has been used in medicinal properties to relief headaches and reduce fever. The broad range of antioxidants that it contains that have been used to help reduce the appearances of redness and
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