Marking Strategy LaTresa Searcy
BA181
Archuleta Chisolm
February 2, 2015
Marketing strategy is needed to increase the number of customers, increase the average transaction amount and to increase the frequency of repurchase. The mission statement for the restaurant is: The mission of the restaurant is to become the favorite family dining restaurant. To accomplish this, we will be serving a variety of delicious, tasteful, and generously portioned food at moderate prices. The restaurant will be clean, fun and casual. The guest will be served by friendly, knowledgeable people that are dedicated to providing excellent customer service.
The restaurants current marketing plan is keeping the business within the family legacy. They also does catering for the local businesses. The restaurant is in a good location, which is off the interstate. The restaurant has a lunch menu and dinner menu. They promote daily specials during the week. The restaurant also promotes homemade pies.
The recommended changes that should be made to the restaurant is to set aside a closed off room for customers that smoke. They should not allow the serving staff to be smoking on the floor. The owners should set up an online site for the customers to order their homemade pies. Another change that the owners should make is to hire a new staff. The owners need to stop the serving staff family from coming in and not paying.
The changes for the restaurant would help the business because they are losing customers due to the smoking situation. Most customers do not want to sit down and eat and smell smoke. If they set aside a room away from non-smoking customers, then they will gain more customers instead of losing them. The serving
