BA 305 Chapter 4 Essay

Submitted By Luiz Felippe-Alcanta
Words: 699
Pages: 3

Chapter 4

PlanningBusiness
Business
Planning
Messages
Messages

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Chapter 4 1

Learning Objectives
1. Using the Three-Step Writing Process
2. Analyzing the situation
3. Gathering information
4. Selecting the right medium
5. Organizing your information

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Chapter 4 2

Understanding the
Three-Step Writing
Process

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Chapter 4 3

The Three-Step
Process
1

Plan

Analyze the Situation
Gather Information
Choose the Medium
Get Organized

2

Write
Adapt to the Audience

Compose the
Message

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3

Complete
Revise Message

Produce Message
Proofread Message
Distribute Message
Chapter 4 4

Optimize Writing
Time
• 50% Planning
• 25% Writing
• 25% Completing

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Chapter 4 5

Planning
Effectively
Provide Information
Expedite Writing
Minimize Mistakes
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Chapter 4 6

Analyzing the Situation

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Chapter 4 7

Define the
Purpose
• Specific Goal
• General Goal

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Chapter 4 8

Analyze the Purpose
• Will your message change anything?
• Is your purpose realistic?
• Is the timing right for your message?
• Will your purpose be acceptable?
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Chapter 4 9

Profile the Audience







Primary Members
Size and Location
Composition
Understanding
Expectations
Reactions

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Chapter 4 10

Gathering Information

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Chapter 4 11

Locate Information
• Audience
• Community
• Documentation
• Colleagues
• Customers
• Supervisors
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Chapter 4 12

Assess Audience
Needs
•Apparent
•Hidden

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Chapter 4 13

Establish Your
Focus

Discovery Techniques
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Chapter 4 14

Provide Information
Information
Provide
Who?
Who?

What?
What?

When?
When?

Journalistic
Journalistic
Approach
Approach

Where?
Where?
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Why?
Why?

How?
How?
Chapter 4 15

Information Quality
Is the information accurate?
Is the information ethical?
Is the information pertinent?
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Chapter 4 16

Selecting the Right
Medium

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Chapter 4 17

Oral Media
• Conversations
• Interviews
• Speeches
• Presentations
• Meetings
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Chapter 4 18

Written Media
Memos
Memos

Letters
Letters

Reports
Reports

Proposals
Proposals

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Chapter 4 19

Visual Media





Communicate Fast
Clarify Complexity
Overcome Barriers
Expedite Memory

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