SocialMedia
Media
Social
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
Chapter 8 1
Learning Objectives
1.
2.
3.
4.
5.
6.
Identify seven key social media points
Examine social networks in business
Review information and media sharing
Discuss the use of blogs in business
Learn how businesses use microblogs
Discover how to contribute to wikis
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
Chapter 8 2
Writing Strategies for
Social Media
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
Chapter 8 3
Social Media
Content
Use aa Conversational
ConversationalApproach
Approach
Use
Avoid Lectures
Lectures and and Sales
Sales Pitches
Pitches
Avoid
Write Informally,
Informally, Not
Not Carelessly
Carelessly
Write
Create Informative
Informative Headlines
Headlines
Create
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
Chapter 8 4
Social Media
Content
Get Involved
Involved and and Stay
Stay Involved
Involved
Get
Avoid Blatant
Blatant Promotional
Promotional Efforts
Efforts
Avoid
Be Transparent
Transparent and and Honest
Honest
Be
Think Carefully
Carefully Before
Before You
You Post
Post
Think
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
Chapter 8 5
Social Networks
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
Chapter 8 6
Types of Social
Networks
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
Chapter 8 7
Business Communication
Uses of Social Networks
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
Chapter 8 8
Business Communication
Uses of Social Networks
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
Chapter 8 9
Business Communication
Uses of Social Networks
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
Chapter 8 10
Business Communication
Social Network
Strategies
Message
Types
Online
Presence
Valuable
Content
Community
Building
Existing
Dialogues
Promotion
Efforts
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Consistent
Personality
Chapter 8 11
Information and Media
Sharing Sites
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
Chapter 8 12
User-Generated
Content
Valuable to Users
Easy-to-Use Format
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
Chapter 8 13
Media Curation
Sites
• Collecting
• Republishing
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Chapter 8 14
Community Q&A
Sites
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Chapter 8 15
Blogging
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
Chapter 8 16
Effective Blogs
• Personal Style
• Authentic Voice
• Timely Information
• Interesting Topics
• User Participation
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
Chapter 8 17
Blogs in Business
• Social Media Hub
• Team Projects
• Company News
• Customer Support
• General Public and Media
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
Chapter 8 18
Blogs in Business
• Recruiting Employees
• Policies and Issues
• Crisis Communication
• Market Research
• Brainstorming for Ideas
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