Baltimore Advertising Campaign Analysis

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Approximately thirty miles north of Annapolis, Maryland lies Baltimore. Affectionately referred to as “Charm City,” the city of Baltimore is home to the Ravens (NFL), Orioles (MLB), Preakness Stakes, and, in the metropolitan area, nearly 2.8 million citizens. Its Inner Harbor boasts numerous restaurants and a bustling nightlife, making it one of the most popular attractions in the city.
While the simple knowledge of Baltimore’s popularity is reason enough for an advertising campaign, traditional advertising campaigns are easily forgotten by consumers. Aerial advertising, however, is unique enough to make a lasting impact on future customers and clients. While residents of Baltimore are accustomed to print advertisements, airplane advertising
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