Essay on Bananas: Advertising and Target Audience

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APPENDIX

Individual Assignment

Creating Ads: Branding theory

You are the creative director of the The MARK101 University of Wollongong Advertising Agency. You have been approached to develop a series of 4 print advertisements for Brand X (you decide which one)

as they are thinking of changing their existing advertising agency and are seeking new ideas from

advertising agencies. Along with the advertisement you are asked for a brief report (2000 words) on the

brand and how you perceive that it is going relative to competitors. As a tip watch the Gruen Factor on ABC TV. What you need to do: • Pick a brand …. any you want to To prepare your report you need to include: 1. Describe the product/brand and provide a brief company description/history (max. 150 words) 2. Identify its customers and the main ways that the target audience is currently reached by media (max.

150 words). 3. Explain that you understand the current positioning and target audience of the product or company you

have chosen and identify the strengths or weaknesses of the brand as you see it relative to its top (2)

competitors (max. 500 words). Importantly JUSTIFY how you came to that conclusion. 4. Then explain whether or not you would continue with that positioning or try a different approach

depending on your analysis of the target audiences that you have identified through segmentation. (max.

400 words). 5. Ultimately you will have to convince your tutor that your ads can do better or are just as good (e.g.,

increase awareness, sales. etc.) than the existing advertising and that they should swap over to your firm.

Show your ads and explain what you have placed in them, explain the imagery, etc. (max. 500). 6. Your final sales pitch, why we should swap to your advertising agency! (max. 300 words) Report template: Coversheet Table

Essay about Lauching a Product

the conduction for the development of their tasks will have higher standards. One of the major satisfactions of the company is always well to keep updated on the market and your competitors. Despite being a brand new, the company will show to your audience, the image quality that practices throughout its structure. - Threats They are our direct competitors manufacturers of soaps such as pharmacies, which we consider an example to be followed. Although there are potential this niche between…

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Case Study Analyses: the Gap, Inc. Essay

This became a threat that Gap responded to with a trendier style of clothing intended to target a teen audience, however, it failed because it still tried to market to the older crowd as well (Etzel, et.al., 2004). Former CEO, Drexler, summed up this mistake by saying, "We changed too much, too quickly, in ways that weren't consistent with our brands…

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SM Jaleel Project Essay

Kola Champagne, Blueberry Blast, Fresa Strawberry, Go Bananas, Martian Magic, Green Crush, Orango Tango, Pineapple Sunshine, Poppin Pear. These are the flavors which have been made available in the Caribbean. In Latin America some additional flavors are available with some being omitted, they include; Fresa Strawberry, Martian Magic Green Crush, Cream Scream Soda, Fruit Punch Soda, Cola Soda, Blueberry Blast, Bubbly, Cream Soda, Go Bananas, Megastar Mango, Merenguito, Orango Tango, Pineapple Sunshine…

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Gap: Case Study Essay

SYNOPSIS Gap, Inc. was originally founded by Doris and Donald Fisher. The company has evolved from a single store located in San Francisco, California into a predominate retail chain that includes the Gap, Banana Republic, Old Navy, Forth & Towne, and Piperlime.com. The company sells a huge variety of clothing from casual to chic for men, women, and children. The 21st century has brought hard times to this extremely successful company, especially Gap adult stores and the company is losing…

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Organic Nature Essay

Organic Nature Srihari Dandu, Table of Contents Executive Summary 3 Situation Analysis 6 Advertising Objectives ……………………….. ……….……….16 Advertising Strategy 20 Testing And Evaluation 28 References 29 Executive Summary Organic clothing is clothing produced with fibers which have been produced organically, such As organic cotton, organic linen, organic silk, or organic wool. Other fibers which can be used in organic clothing include Tencel, hemp, bamboo, leather, and organic recycled…

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Marketing Ibiza Essay

1-The Corporate Connection -Mission Statement The sole purpose of our organization is to Travel Representatives and Corporate Incentive Travel planners to chosen destinations. Our company strives to ensure that quality of hospitality, tourism, and leisure are taken into great consideration. -Vision Statement Our Destination Marketing Company is under the influence of globalization, new technology and in the process of creating and implementing new travel insurance departments…

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Essay on Haagen Dazs

Marketing Plan | Häagen-Dazs | Table of Contents Contents EXECUTIVE SUMMARY 2 INTRODUCTION 3 1. SITUATIONAL ANALYSIS: 3 a) Company description 3 b) Product description: 3 2. MARKETING ENVIRONMENT : 5 a) Microenvironment: 5 b) Macro-environment: 6 3. SWOT analysis: 8 4. SEGMENTATION, TARGETING,DIFFERENTIATION, POSITIONING: 8 a) Segmentation: 8 b) Targeting: 9 c) Differentiation: 10 d) Positioning: 11 5. CONCLUSION 12 6. REFERENCE LISTS 13…

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Marketing Audit Essay

Walt Disney Corporation Marketing Audit Max McKay Sabrina Coady Henrik Oiseth Principles of Marketing 308 Professor Simpson November 14, 2006 Walt Disney Corporation Founded in 1923, the Walt Disney Company has predicated itself as the world’s best in the family entertainment business. After 80 years in the business, who could argue with that statement? Today, Walt Disney Corporation dominates the market of family entertainment. An unparalleled experience is the direct affect…

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Unit 3 P1 Essay

“Describe how marketing techniques are used to market products in two organisations” The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The four 'Ps' of marketing are product, place, price and promotion, more detail: Identification…

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Creating a Business Essays

------------------------------------------------- Great Northwest Hunting and Fishing Lodge | * | July 29, 2012 | Professor Christopher ZombasKeller Graduate School of Management | Statement of Purpose The Great Northwest Hunting and Fishing foremost mission is providing a gathering place for hunting, fishing and shooting enthusiasts. In Yakima, WA there are many places to go out hunting and fishing, there are hotels available along the way, but none that cater to the sportsmen’s…

Words 5673 - Pages 23