Barnes and Noble Case Study Essay

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Pages: 29
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Management Project

10th of december 2010
History

In 1873, Charles Barnes opened a book-printing business in the USA. The first bookstore was set up by his son, William, in partnership with G. Clifford Noble, in 1917 in New York and it is the advent of Barnes and Noble. In 1932, at the height of the Great Depression, the bookstore was moved to its current location on Fifth Avenue.
Barnes & Noble was acquired by Leonard Riggio in 1971, who oversaw the growth of the business. Leonard Riggio, the company's chairman, began his bookselling career while attending New York University in the early 1960s. Working as a clerk in the university bookstore, he became convinced that he could do a better job serving students, and he opened …show more content…
Further internal core stakeholders of Barnes & Noble, who are vital for its business making through their contributions of not only risk capital, but also of ideas and control, are its various shareholders. The expected reward of shareholders concerns capital gain in terms of dividends or a rising stock price, which usually is obtained through sustainable economic growth and a reasonable business strategy of Barnes & Noble.
Besides internal stakeholders, there are also many external forces and groups which indirectly influence the decision making of Barnes & Noble. Especially competitors play an important role, as their decision-making might directly influence or initiate changes concerning Barnes & Noble’ operating markets.
Besides its fundamental core business, which concerns selling books through its 720 local bookstores in all 50 States of the USA, Barnes & Noble’s online appearance, www.barnesandnoble.com, has gained on importance over the last years. Especially this sector is highly competitive as big players such as Amazon.com Inc. dominate the market. Possible interactions amongst competitors concern eventual collaborations in innovation.
Another absolutely important group with respect of Barnes & Noble’s stakeholders are its clients. Their contributions to the company concern not only purchases but also loyalty and most importantly feedback, which can be used to adjust Barnes & Noble’s
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