Change is always continuously on-going from time to time at our surroundings. Consider Uber, a new car-service company that founded in March 2009, has changed the way people get around in big cities – by using an app that allows user requests a driver to preferred location. [3] However, the fact is that many are reluctant to undergo with change, and used to stay within their comfort zone. Don Strickland, a former vice-president of Kodak, who left the company in 1993 because even then he couldn’t persuade it to manufacture and market a digital camera, put it this way: “We developed the world’s first consumer digital camera but we could not get approval to launch or sell it because of fear of the effects on the film market.” [2] According to Charles Darwin, it is not the strongest or the most…show more content… [1]
Barry Farber [4] sees that something valuable could always be derived out of difficulty, adversity or change, just like one of his favourite quotes by Winston Churchill, “A pessimist sees difficulty in every opportunity, an optimist sees opportunity in every difficulty.” With change comes opportunity, it is difficult for organizations to avoid it in the corporate journey. Often, change occurs could be correlated to staff movement, fund allocation, new technology acquisition and new company’s direction. Consequently, resistance and criticism arises from organizations and individuals.
It is undeniable that corporate culture is one of the crucial elements in shaping a successful organization. In reality, there are corporate cultural variations in different locations. According to Professor Yamato Sato from Faculty Business and Commerce (Management) of Keio University [5], Japan’s corporate culture encourages employee to take the same action as others, and makes employee believes that maintaining the status quo is the right thing to do. This is because change
