The three companies I see that would benefit from a case study like the above are Dick's Sporting Goods, Kroger, and Big Lots. These three companies listed are distributors of products made by retailers. Dick's Sporting Goods, Kroger, and Big Lots may find the above case study beneficial by implementing virtual shopping aisles, this virtual shopping environment would increase the possibility of newly developed products made by other companies to be recognized. By allowing new products to be recognized by the consumer, companies like Dick's Sporting Goods, Kroger, and Big Lots may create profitable avenues.
Big Lots, Dick's Sporting Goods, and Kroger could utilize the virtual sales environment by being more exact on the shelf space to sale