Activists
Activists are a collection of individuals coming together to exert control and apply pressure to an organisation to change a position or practice, influence other publics, and to advocate a particular stance or cause in order to achieve economic, social, environmental or political outcomes (Grunig 1992, p. 504). Like organisations, activists also utilise public relations to advocate a position and communicate with their publics (Coombs & Holladay 2013, p. 60). Heath and Palenchar (2009…
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