the business had grown, Amazon.com still suffered a net loss of $5.7 million because the company spent more on shipping the books to the customers. (Devi, 2008) Amazon also faced fierce online competition rivalries during the same year. According to Hitt, Ireland, and Hoskisson, competition rivalry, is an ongoing set of competitive action and responses that occurs among firms as they maneuver toward an advantageous market position”( Hitt, Ireland, and Hoskisson, 2011, p.130). Company like BookStacks…
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