After all, what better enticement is there than physically viewing the product with one’s own eyes? A detailed illustration leaves little to the imagination, and confirms the promises held within the alluring, introductory literary claims. However, the illustration is not the only visual attraction. Alongside the picture are a few sneaky, subliminal messages. To begin with, the bicycle rests on an uneven terrain. This implies that a Victor Bicycle can withstand even the most challenging of obstacles with ease. Furthermore, the Victor Bicycle is shown to the customer on its right side. This suggests that the owners of this bicycle, which is meant only for the best, are themselves members of the right, or correct,