Marcela Robet Bill McDonough, an advertising executive’s argues, “Advertising is a commercial function…its job is to sell,” to substantiate advertisers to obey their own conscience standards, which is unethical advice for practitioners. McDonough’s position states that the role of advertising is for profit. The consequence of this conception creates a breach between their professional role and personal standards, by indicting practitioners’ to relying on their own ethics. Royce’s theory states that your loyalty is penultimate, which is to your role as a professional. In Absence of Malice, Megan the reporter states, “I got a job to do. I need information about this guy, Elliott Rosen,” as the reason of her role, to expose the information
