History of premium street-wear brand mark combining most adventurous ideas from the streets of two continents.
The history of brand Billionaire Boys Club started in 2005. It was founded by a famous musician, the future winner of the Grammy and Academy Awards Pharrell Williams and his friend Nigo - creator of definitely the most known Japanese street-wear brandmark A Bathing Ape. Their collaboration combined bright recognizable graphics of asian brand and style of young american hip-hop stars. At the same time “cosmic” brand style and logo in the form of a cosmonaut and scattered stars was designed. Also a slogan was created “Wealth is of the heart and mind not the pocket”, which is printed on labels of brand items.
Here's how Pharrel describes
