Earliest music labels and videos just showed bands playing with simple costumes and musical equipment.It was simple with no suggestive and compromising videos.At the beginning of 1990’s, this changed dramatically, music videos became more cinematic, with short movies and a plot that one could relate.These videos as time went on, became emotionally challenging and scary because of their eerie setting and almost impossible dance patterns. A good example is Michael Jackson’s Thriller.That set the pace for more graphic music videos.
Later, more explicit videos started emerging that portrayed scenes of sex, violence, love of money, drugs, gangsterism, use of derogatory language. Women and girls became objectified as …show more content…
These images influence the way African American women view themselves and how others value and interact with them(p.16).
Violence on people's psyche escalated in subsequent years as producers and musicians became more daring as they crossed the ethical boundaries and started violating viewers by assailing them with more videos depicting profanity and emotionally gritty images blatantly exhibiting racism, homosexuality and suicide.For example, Lady Gaga became synonymous with unregulated nudity. Another musician, Lil Wyne became an icon for violence and drug addiction.
Musicians, producers and marketers made much money through profanity in music videos that were easily assessable on the internet, YouTube and music video channels. The impact on society was negative because people tend to replicate this violent behaviour in real life. According to Richard,
An adolescent who had greater exposure to rap videos were three times more likely to hit a teacher,two and a half times more likely to have been arrested,two times more likely to have multiple sexual partners,and over one and a half times more likely to have acquired a sexually transmitted disease or use of drugs and alcohol within a twelve month period.