The Black Eyed Peas are an American Hip-Hop Band consisting of four members, will.i.am, apl.de.ap, Taboo, Fergie. All band members have different ethnical backgrounds: will.i.am is African-Amercian, apl.de.ap is Filipino-Amercian, Taboo Is Mexican-Amercian, and Fergie who has Irish, Scottish, English, Mexican and Native American. The band is known to be one of the first to adept to changes in the industry caused by illegal downloading and music streaming services by cooperating with brands to earn money.
Source characteristics are used to evaluate sources. The attributes the source is evaluated by are Credibility, Attractiveness, Similarity, Likeability, Trustworthiness, and Expertise. A source has to score high on multiple attributes in…show more content… Rock bands are often known for excessive parties and an easygoing lifestyle. Rock stars would be best for liquor advertisements like Whiskey. They would also be well suited for advertisements for motorbikes and leather clothes.
Most country musicians have a lot of fans from rural environments. Thus, country music artists would fit well in advertisements for trucks or jeans. Also, many people in the Sout-East and the middle of the US listen to country music and are religious, especially in the so-called “Bible Belt” in the South-East. Thus, country musicians could advertise religion-related products.
Hip-Hop musicians are best suited for modern clothing and anything abnormal and crazy. They are often knows to be different in terms of clothing and behavior. Hip-Hop stars like Snoop Dog could, for example, can make advertisements for marijuana in Oregon. They could also make advertisement for party-related products like…show more content… The average age of concert visitor is 42.4 with an average income of $75,000. Thus, the concert TV-advertisement should focus on fans of that age, because they can afford more expensive tickets.
A concert is extremely emotional for true fans of an artist or band. Therefore, I would choose an “Emotional Affective Message Strategy” to evoke feelings of fans. Fans who already visited a concert will be reminded of a prior experience and fans that have not been to a concert yet will get attracted.
As an appeal for the TV ad I would definitely chose a “Music Appeal.” Black Eyed Peas fans will immediately recognize the music and will watch the whole TV spot. This “Music Appeal” is also an “Emotional Appeal” for many fans because the pictures of a crowded concert will evoke emotions and will create the desire to visit another concert.
As an “Executional Framework” I would choose either a “Storytelling Execution” or a “Demonstration Execution. A story of a fan visiting his first Black Eyed Peas concert could be displayed to show how great the experience was. This would motivate and convince fans to attend their first concert. A “Demonstration Execution” could also work well. The TV ad could simply show highlights of a concert to remind fans of the awesomeness and
