like locals flight in lowest fares and special low fare rate to those customers who are interested to travel China. Mainly the industry focuses on the low standard of living people.
e.g. Many consumers in the East of Germany prefer half-liter bottles of Beers where as many people in North prefers smaller ones.
Ans 5 (i) Product usage is one of characteristic of market segmentation. It includes Consumers who exhibit brand affinity or actual product usages are segmented on the basis of their…
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