Essay about Blue Water Spring Final Project

Words: 2821
Pages: 12
Open Document
Assignment 11: Final Project – Marketing Plan
Financial Goals 1. Blue Mountain Spring Water will increase our customer base and expand our distribution by reaching beyond the borders of Pennsylvania. We plan to start selling our product in the state of Florida, Georgia and other southern states by the end of this fiscal year. Our revenues over the past five years have provided us with a significant portion of the amount we need to expand our production facility to accomplish this task.
As with any company we are always trying to improve our product and develop new product lines. Our research team currently is developing a new product line: flavored water with all natural ingredients. We are also developing a delivery service of our …show more content…
Given the current situation of oil prices today and the possibility of another disaster on an oil rig, This process of grinding up used bottles will save us money. The cost of this process will be a fraction of the cost of being new raw materials.
Nonfinancial Goals
New product line – Flavored water, 5 liter bottle and also distributing coffee machines that will be able to hook up to the 5 liter bottle.
Our new geographic market will be the southern states.
Along with our campaign when a consumer turns in 25 of the cardboard bottoms from our case they will receive a free case of our water. We are also starting another campaign, when they return 50 plastic bottles to a local recycling center they will receive a coupon for a free case of our water. We have joined together with a company that will grind up our bottle and recycle them into the raw form of plastic. This company will sanitize and clean each bottle before the grinding process. This will allow us to manufacture bottles with purchasing any new raw materials. This will keep our costs down and the price of our product the same.
Core Competencies
At Blue Mountain Spring Water we strive to go beyond what our competitors are offering as a product line and the price of their product. We have achieved this for the last five years and will continue to do so. We are continuing to develop new product ideas along with ways to make our production aspect run more efficiently. With our new
Show More

Related Documents: Essay about Blue Water Spring Final Project

Man 301 Final Project Essay

Marketing Plan—Blue Mountain Spring Water, Inc. |INSTRUCTIONS | |Throughout the semester you will complete incrementally segments of a final project that you must submit at the| |end of the course: a marketing plan. | |Your marketing plan will feature Blue Mountain Spring Water, Inc. Information about Blue Mountain is contained…

Words 5575 - Pages 23

Greek: Marketing and Case Study Components Essay

Johns Hopkins University Marketing Strategy Spring 2010 Syllabus COURSE TITLE: Marketing Strategy—660.350 LOCATION: 216 Hodson MEETING TIME: Tues./Thurs. 10:30-11:45 a.m. PROFESSOR: Leslie L. Kendrick Office: 104 Whitehead Office Phone: 410-516-4586 email: kendrick@jhu.edu OFFICE HOURS: Mon. /Wed., 2-3 p.m. REQUIRED TEXT: Cravens & Piercy, Strategic Marketing (ISBN: 978-0-07-338-100-8), 9th edition, 2009, McGraw-Hill. Online text available for purchase at: www.coursesmart.com…

Words 4266 - Pages 18

All About Me Essay

The United States Of America, Part Nine This is the story of how the American Republic developed from colonial beginnings in the 16th century, when the first European explorers arrived, until modern times. History of the United States: Continued The Civil Rights Movement Begins In the 1940s and 1950s the NAACP attacked race discrimination in the courts. It chipped away at Plessy v. Ferguson (1896), a Supreme Court decision upholding segregationist laws. The NAACP lawyers' greatest success…

Words 5058 - Pages 21

Sexually Transmitted Diseases Essay

Science For Living Notes (Compiled) Table of Contents Unit 1 Measurement 5-10 Unit 2 Matter 11-48 Unit 3 Basic materials for maintaining life Air 49-54 Water 55-68 Food 69-71 Other biomolecules of life 72-76 Unit 4 Energy in the Community Electricity 77-78 Heat 78-81 Light 82-91 Sound 92 Simple Machines 93-99 Unit 5 The Physical Environment Weather and Climate 100-113 Soils 114-128…

Words 35677 - Pages 143

Essay on Business Plan Start for a Mobile Dog Grooming Business

Action Step 10.3 (cover page) Phantastic Dog Grooming Enter the business name Cleanliness is DOG-liness Enter tag line if any Insert your logo BUSINESS PLAN Business Plan Prepared By P.T. Enter your full name Groomer and Consultant Enter your title Phantastic Dog Grooming Enter the company name XXX Oceanside Avenue Enter the company address Oceanside, CA 92057 Enter city, state, and zip code 760-509-4845 Enter the phone/fax number(s)…

Words 5023 - Pages 21

Essay about An Introduction to Hydrophonics and Controlled Environment Agriculture

designs (including those with removable tops for Summer) to “force” bulbs and to grow flowers, citrus and other trees and shrubs in England, France, Germany, Sweden, The Netherlands, Spain and China. *1600’s – Heating systems “rediscovered”: steam/hot water, “bark” stoves (moist heat), manure as a heat source and charcoal heaters (though, high sulfur coal was found to be phytotoxic). Greenhouses were built with flues in the floor for below-ground heating. Note: Since greenhouses started in northern Europe…

Words 40128 - Pages 161

An Overview Of A Company

A. Executive Summary 4 A1. Company Identification 4 A2. Mission of the Company 4 A3. Business Goals 4 A4. Keys to Success 5 B. Company Summary 5 B1. Industry History 5 B2. Legal Form of Ownership 6 B3. Location and Facilities 6 B4. Management Structure 7 B5. Products and Services 8 C. Market Analysis 8 C1. Target Market 8 C2. Industry Analysis 9 C3. SWOT Analysis 10 D. Market Strategy 12 D1. 4Ps 12 D2. Price List 13 D3. Promotional Strategy 14 D4. Sales Forecast 14 E. Implementation…

Words 6204 - Pages 25

Essay on Business Ethics Analysis

1. EXECUTIVE SUMMARY 1.1. The Description and Outline of Newmont Nusa Tenggara’s Case Study Newmont Mining Corporation is an American company, which is the second largest gold and copper producer in the world. It started mining in Indonesia at Sumbawa Island, West Nusa Tenggara and Minahasa Raya, Sulawesi. In 1999, Newmont Nusa Tenggara (NNT) was established with 45% share Newmont Mining Corporation, 35% share Sumitomo Corporation from Japan, and 20% share Pukuafu Indah from Indonesia…

Words 4874 - Pages 20

Final Marketing Plan Paper

Final Marketing Plan Paper MKT/421 Team B January 21, 2015 The Michael Kors Smart watch is designed to attracted men and women so there will be two different types that will feature the same benefits. The Michael Kors smart watch will feature three watches each for men and women that will have every single phone operating system tied to it. The three watches will be the same they will just be different color. The three different colors will be white, black and rose gold. The watch…

Words 6534 - Pages 27

Orders of Magnitude and Page Essay

STUDENT NAME Texas Assessment of Knowledge and Skills GRADE 9 READING MATHEMATICS Administered Spring 2004 Copyright © 2004, Texas Education Agency. All rights reserved. Reproduction of all or portions of this work is prohibited without express written permission from Texas Education Agency. READING Page 3 DIRECTIONS Read the two selections and the viewing and representing piece. Then answer the questions that follow. The Friendship by Marjorie Kinnan Rawlings 1 The little…

Words 9392 - Pages 38