Bmw Total Quality Management Essay

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1. INTRODUCTION

Founded in 1917, the BMW Group is now one of the ten largest car manufacturers in the world and, with its BMW, MINI and Rolls-Royce brands, possesses three of the strongest premium brands in the car industry. The group also has a strong market position in the motorcycle sector and operates a successful financial services business.

The company aims to generate profitable growth and above-average returns by focusing on the premium segments of the international automobile markets. With this in mind, a wide-ranging product and market offensive was initiated in 2001, which has resulted in the BMW Group expanding its product range considerably and strengthening its worldwide market position.

The company’s brand is …show more content…
The raw material has a thickness ranging between 0.7 to 3.0 millimeters, and all sheet steel used is |
| |galvanized. BMW contributes to the unique design of its automobiles by influencing the production of individual body |
| |components that account for the light weight and extreme torsion resistance of the vehicles. |
| |At several steps within the plant the individual blanks are fed into powerful servo-drive presses, where they are shaped into|
| |doors, bonnets, roof panels and side body frames. The sheet metal is pressed, perforated and cut using precision tooling made|
| |for the specific body components. |

BMW employs the world's most innovative machine technology and systems in the stamping plant.

BODYWORK

The Spot-welding is done by a robot at pre-defined places on the car body, it is almost completely automated. This core manufacturing process is one of the most highly automated technologies in BMW Group production. After completion, the precision car-body is handed over to the paintwork specialists.

PAINTWORK

BMW group uses a new integrated paint process (IPP) witch is an eco-friendly production method.

ASSEMBLY

The motto is: « Power and dynamics »

Only components
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