As previously discussed, there are many tactics that the public relations team can use to help strengthen the athlete’s reputation. These include the use of social media, or the use of television through denial, bolstering, differentiation, or transcendence strategies. However, using steroids is a problem for the public relations team because they have to use these strategies in the first place. If the athlete never uses steroids in the first place, then the public relations team would not have to worry about what strategy or tactic to