Book Review
No-Compromise Leadership: A Higher Standard of Leadership Thinking and Behavior
By Neil Ducoff
Neil Ducoff has coached countless businesses, including Aveda, Gillette, Proctor & Gamble, Kerastase Paris, EvelineCharles Canada and L’Oreal, on how to achieve the highest levels of success and profitability, while creating a positive, rewarding workplace. In “No-Compromise Leadership: A Higher Standard of Leadership Thinking and Behavior”, Neil Ducoff teaches the reader how to become a no-compromise leader. He also explains how bad leadership can corrupt an entire business. The author gives real life examples of companies that have failed, as well as succeeded to give the reader a realistic idea of how important it is to become a no-compromise leader. For example Kodak’s failure to stay innovated has devastated the companies market share, causing massive layoffs and financial losses. Through out the book Ducoff gives scenarios and examples of well know companies as well as personal clients of his.
The book is broken down into three parts. In Part 1 The Author give an assessment on what traits are in a leader and what unwanted traits must be worked on. He gives a list of 10 requirements that must be understood and agree before your journey begins: Clarity, Values, Accountability, Transparent, Culture, Focus, Strategic, Resolute and Inspiring. In Part 2 the author introduces the Four Business Outcomes: Productivity, Profitability, Staff retention, and Customer loyalty. The book also gives a breakdown on each essential part and how it works. He explains how they are uniquely and inherently bound to one another in a business. In Part 3 the author takes the reader through the steps necessary to put no-compromise leadership to work in their company. It then shows the reader what measures and changes should be made in both leader and employees. Furthermore the author
