Boomers Best Bets: A Case Study

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Boomers Best Bets meets Biotech’s strategic plan by researching the following aspect.
Forecasting the need – In the United States baby boomers will make up to 20% of the populations by 2029 (K. Pollard and P. Scommegna, 2014). Based on this information Biotech can predict a pattern of growth for Boomers Best Bets products.
Scenario Planning – As baby boomers reach retirement age they want to live an active and healthier life and are turning to the supplement market for products that may reduce age related afflictions. The expected supplemental market for 2022 is projected to reach $220.3 billion, and there is a potential for Boomers Best Bets to tap into this market and see a profitable outcome. Additionally, baby boomers tend to be brand
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