Table of Contents
Background: 3
ACNielsen Market Simulation Study: 5
Problem Analysis: 6
Customer Lifetime Value Analysis: 8
Ten scenarios of Brita’s marketing investment: 9
Recommendations: 10
Background:
The Clorox Company was a major manufacturer and marketer of laundry additives, household cleaners, charcoal, auto care products, cat litter and home water purifiers. In 1987, Charlie Couric , a marketing executive, charged…
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