It is odd to believe that the label on a product as simple as a water bottle took much planning and development by companies group marketing associates. It is even more peculiar to believe that the appeal of the label has an effect on buying decisions. As consumerism evolves as a whole, marketing associates launch trendy advertisements that effectively represent a company in order to hook consumers into purchasing items. Undoubtedly, the art of marketing can be seen throughout the majority of daily life, such as in supermarkets, clothing stores, restaurants, and bus stops. However, some concerns pertaining to the marketing field, particularly online shopping, arise in accordance to the impact of a company's aesthetic appeal. It can be inferred…show more content… As individuals, one strives to gain social acceptance by buying trending products. A business in particular that has captured the teen clothing market is Brandy Melville USA. With over three million followers on social media, and ranked No.1 as a top selling brand, Brandy Melville as an extensive customer list. According to Kim Bhasin, Huffington Post, and her reference to USA Today’s interview with Jessy Longo, Brandy Melville executive, “Regular teens aspire to one day be one of these Instagram girls, or at least look like them. Diehard fangirls treat the Brandy Melville girls like Internet celebrities, pinning Brandy Melville bags on their walls as decorations and Instagramming their caches of Brandy Melville clothes, explained Sharp. Teens will go to a Brandy Melville store just to take a selfie and share it, she said” (Bhasin). This accomodation to Brandy Melville’s marketing, in efforts to be a ‘brandy melville girl’ has wiped teenage girls’ minds of individual uniqueness and has taken extensive amounts of money out of their parents pockets. This concept is demonstrated as Bhasin states, “Rachel Simmons, co-founder of the Girls Leadership Institute, a national nonprofit group, said Brandy Melville puts teen girls through the "paces of the popularity jungle," recreating the challenge of having to be the best and coolest in school”. Customer reviews state that the materials that are contained in Brandy Melville clothes are ‘cheap’, wear and tear easily, and one size fits non. Infamously known for their one size fits all label, Bhasin explains, "It's an exclusivity thing: Congratulations, you fit in the clothes! Join the club," said Justina Sharp, a 17-year-old fashion blogger who runs her style site, A Bent Piece of Wire. "There will always be the girls who will try to squeeze into it. They'll do whatever they
