Pleasure and distraction implemented by those in power to control people’s spending, political loyalties, and even their thoughts possess an immense threat. Identity manipulation through rewards is a far greater threat to society since, unlike manipulation through nefarious means, it can be implemented unthinkingly and continued endlessly, since those who are being controlled accept the apparent utopia (Leary 66). Brave New World illustrates a society that has completely lost its identity in a sea of technological innovation, sex, and conspicuous consumption. There is no way to grow intellectually outside of the society’s sandbox of what is perceived as acceptable. Fahrenheit 451 depicts a society which has not fully adopted the totalitarian control of every individual’s identity formation yet, but is in the process of doing