BSBMKG402B Analyze consumer behavior for specific markets
Assessment Task 2: Project – Consumer behavior analysis
A summary of domestic consumer participation in Aboriginal tourism experiences. You should include:
Key information about the demographics of domestic consumers participating in Aboriginal tourism experiences, as well as their general attitudes towards participating in Aboriginal tourism experiences.
Age: 15-65 years
Place of birth: Thailand,Vietnamese,Japanese,Chainese
Disability: Yes and No
education: Minimum high School and Master degree
first language: English
gender: Female and Male
household income: minimum $10,000
indigenous Australian: Yes
Languages spoken at home: Thailand, Vietnamese, Japanese, Chinese,…show more content… You may well have found friendship and kindness of the locals
An analysis of the potential for growth, size of the market and trends in tourism and any other factors you consider relevant.
Tourism market potential growth: Improve Tourism market. Australian tourism is one of the main economic contributors for Australian.
Market size: 70% Growth up
Market trends:
Changes in technology: Technological Change The check has to be constantly changing to keep up the premises will have to be updated every two weeks throughout the site
Changes in supplier prices: Must see the trend of production costs with goods such as landscape view.
Demographic trends: Demographic trends will need to be explored over the years that people want to do something alike.
Evaluation of the NSW Aboriginal tourism sector capacity to respond to increased domestic consumer demand for Aboriginal tourism experiences.
World class beauty and natural environments: Global beauty and the natural environment. Must have seen the most beautiful things. It is a wonderful thing
Good food, wine, local cuisine and produce: Good food, wine, local food and produce. There has to be fresh, delicious…show more content… Marketers should focus on how the natives have been developed in the history of Australia and its unique culture and their language. Visitors should consider activities designed to introduce the history and origin of the aboriginal. religion Catholic religion, Christianity, Hinduism, Buddhism, and Islam. Marketers should focus on a conflict of religion in the local of tourists do not. Visitors should consider activities designed to introduce visitors to local and indigenous people's religious beliefs.
Education level They have a minimum of high school graduates and their knowledge level is medium to high. The language used in local government between marketing and customer service in English, it is not difficult for tourists to communicate and interact with local people. Visitors should consider activities designed to introduce the film and the dance of the Aboriginal such as Crocodile Dundee and folk songs and dances
Spending power They want to save hard and spending on holidays and travel, and they want to spend money for products and services. Marketers should focus on the supply and reasonable prices for the traditional tourist spots. More and more domestic tourists, both domestic and from interstates to travel to the local Aboriginal people and their
