Essay about BSBMKG501B Assessment

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Instructions for BSBMKG502B Assessment
For this assessment, you need to demonstrate competence by identifying and evaluating marketing opportunities and document how and understanding of the market can influence a company’s business operations. To accomplish this, you need an understanding of the environment, segmentation and positioning.

In a report of 9 pages which includes cover page and contents/is the minimum, choose either a product or product line.
Describe the external environment and market the product competes in, its customers, in other words the segment it is competing in and how it has positioned its product.
But more importantly, what the company has done to increase its competitiveness in the industry.

Also, outline how you think that the company would be able to respond to and take advantage of newly identified and evaluated opportunities in its industries. How has it done so in the past?

You are to pick a company from this list below or choose an organisation of your choice.

You can either look at a company that markets products to end users (Unilever) or products to other businesses (One Steel). You have a choice of:

1. One Steel (You will find comprehensive information in their website, especially in the case studies)
2. Unilever
3. Arnott’s Biscuits
4. BankWest (Consumer or Business)
5. OPTUS (Consumer or Business)
6. GIO (Consumer or Business)

With some research, you would be able to glean information on the company, the market it resides
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