Paring a cold beer with good times and lasting relationships is something that Budweiser does best in their tear jerking, and heart warming commercials. Budweiser portrays that with every bottle or can cracked, what also comes alongside it is the glue that builds and keeps friendships and relationships between people and even in this case, animals. The last few years, Budweiser has released famous Super Bowl commercials, where a man, his lab puppy and his horse all have a special bond and throughout the good times of the clip he is shown enjoying a beer with his pets. The use of rhetoric devices in this commercial brings the audience to see Budweiser as more than just another beer company competing with the others for business. Most of the time rhetoric devices are used subtly in scenes to bring the viewer to want to buy the product. Through Ethos, Pathos, Logos and Karios, Budweiser has managed to get the attention of millions Americans to go out and try their beer. Ethos is using the appeal to further their creditability through the use of a celebrity, while pathos toys at the audiences emotions whether their happy or sad, logos appeals to the logic of it all and lastly, Karios is all about the right timing. With the target market for Budweiser usually being directed towards the sports type and adults but, with…show more content… Not with just what was happening in the clip but the minor content and bigger picture of it that people don’t normally pick out of commercials. The music, the spokesperson, the hashtag the setting and the type of people all play a major role in being able to set up a situation in which the viewer’s at home can identify it in a way that will make them want to associate themselves with Budweiser, to buy their beer and have a good time with their best
