Budweiser Super Bowl Advertisements Analysis

Words: 1076
Pages: 5
Open Document
Every year advertisers pay millions of dollars to have their ad shown down during the game. Over Millions of people watch the super bowl game. This is when they have the highest viewers to advertise to at one given moment. There is no better time to benefit from your advertising money. Budweiser, grown to become one of the highest selling beers in the United States, produces many advertisements through each year, and none of them are as iconic as the ones they choose during Super bowl. Some of the super bowl ads are funny and some are heartfelt; Budweiser’s ads evoke all these feelings within you. In 2015 one of the commercial that Budweiser aired, known as “lost dog” is the second chapter in the story of puppy who found a home and a friend in one of the Clydesdale horse. It’s a relationship which began …show more content…
The puppy gets in a confrontation with a wolf. The little puppy that audience adore is in trouble. The audience immediately hate the wolf. Clydesdale friend and other three horses from their stables hear the puppy yelping for help and run out to the puppy’s rescue. They scare off the big bad wolf, and get the dog escorted back to the farm to reunite with his owner. It shows that old friends are always willing to back each other up. The emotional burden of pathos that audience has been carrying is lifted completely. These Clydesdale horses are the heroes.
The ad goes from day to night, while these events occur, to help add to the creation of serene atmosphere. Music also played a key role in this commercial. It was slow and acoustic, more downbeat and painful sounding. Once the danger is gone and the puppy heads home, showing uplifting emotions accompanied by Clydesdale horses. The background music changes its mood, the sun comes up and they all sit together while the man enjoys his beer in the beautiful glow of sunset. The commercial ended with a lost puppy happy to be reunited with his
Show More

Related Documents: Budweiser Super Bowl Advertisements Analysis

Masculinity In Sports

major role when it comes to sport events across the world. Advertisements by the alcohol industry set the expectations of masculinity. They influence the images of masculinity and tend to teach more about creating a stylish, attractive and desirable life rather than qualities of the product itself. The advertisements are made in such a way that makes the viewer believe that buying the product will help achieve these things. The advertisements invoke feelings, leaving the viewer with a sense of longing…

Words 3113 - Pages 13

Essay about Advertising Pr Industry

support from their publics 2. Political Advertising a. Commercial for Lyndon B Johnson, bombing 3. Public Service Advertising 4. Cause/ Advocacy Advertising a. Example, ad for art museum, Thyroid cancer campaign, excise taxes on tobacco, Adopt a pet (super cool police officer) ad for abused children. Watch what child is watching, examine yourself for breast cancer, male cancer awareness VII. The Integrated Brand Communications Process a. IBC Campaign – a coordinated advertising PR effort that uses different…

Words 4497 - Pages 18