Bus 210 Week 9 Final Paper

Words: 527
Pages: 3
Open Document
Is the use of technologies, such as “cookies”, strategic to marketing goods and services online?

It is a fact that internet cookies are a vital tool for online businesses to market their products and services. According to the textbook, "cookies are small file deposited on a user's computer hard drive." Cookies hold a modest amount of data that is unique to a particular client and website. It tracks and stores the websites that the customer has visited. Cookies do not usually contain personal information or anything dangerous; they are innocuous and useful. Notably, when a consumer browses the internet, the web server wants to know who you are, do you want things that need logging in or putting items into a virtual shopping cart. It is clear that the goal of the website is to …show more content…
For example, "if you purchased clothes, shoes, or books at Amazon.com and you used the same browser at a later date. The website would have your account name as well as the recommended items of interests that you acquired" (Laudon & Laudon, 2014). It is important to realize that cookies are amazing to an organization because it gives them insight into how the visitor found their company. In a firm's marketing plan, they use a lead tracker to see how their customers found their site. For one thing, was it an organic search or did another website referred them? Either way, businesses can see how customers found their places, and then they can put all their attention towards expanding the brand through marketing techniques. As I mentioned earlier, cookies are also great because the company can see how many times a client visited the website coupled with how many pages viewed. It is significant information
Show More

Related Documents: Bus 210 Week 9 Final Paper

College: Intensive French Language Essay

University of Grenoble Choose from French Language and Culture Program and Intensive French Language Program Grenoble Business School option also available academic year, fall or spring semester business economics fine arts French language history literature political science sociology Eligibility Open to college sophomores, juniors and seniors minimum 2.5 GPA 18 years or older one recent year of college French required for the French Language and Culture Program additional requirements…

Words 6766 - Pages 28

Evaluation Research Design Literature Essay

253 Chapter 6 Evaluation Research Design: Literature Reviews & Synthesis Frequently a research question or hypothesis can be answered through secondary research, i.e., a literature review or synthesis. Both strategies requires the researcher to mine existing data sources; ―pull out‖ relevant data or information; summarize it; logically analyze and/or statistically treat it; and report results. In many instances, the issue, problem, question, etc. which prompted the idea for an evaluation study is…

Words 19309 - Pages 78

Managing Information Technology (7th Edition) Essay

CONTENTS: CASE STUDIES CASE STUDY 1 Midsouth Chamber of Commerce (A): The Role of the Operating Manager in Information Systems CASE STUDY I-1 IMT Custom Machine Company, Inc.: Selection of an Information Technology Platform CASE STUDY I-2 VoIP2.biz, Inc.: Deciding on the Next Steps for a VoIP Supplier CASE STUDY I-3 The VoIP Adoption at Butler University CASE STUDY I-4 Supporting Mobile Health Clinics: The Children’s Health Fund of New York City CASE STUDY I-5…

Words 239873 - Pages 960