Introduce an effective way to disseminate information is the engine of the trade process. Advertising aims to: - increase sales revenue - Stable profits - brand identity. Below I want to look at Coca-Cola effective advertising. To be successful, a series of measures have been developed to attract customers. This article focuses on effective advertising, growth through sales promotion, the similarities and differences between advertising and promotions, and the benefits and challenges of advertising and promotions. 1. Effective Advertising: What is an Effective Advertising? Effective advertising reaches potential customers and informs them about a company's products or services. It must clearly and consistently reflect the company's unique…show more content… Coca-Cola spends millions of dollars every year to get their message across to their customers and potential customers. Their advertising efforts focus on newspapers and magazines because of their global usage and reliability among the target customer segment, with ads taking up entire magazine pages to maximize positive impact. of effort. The Internet is another important platform where Coca-Cola places various advertisements. Advertisements are placed as banners, pop-ups, on-site sponsorships, and other forms on thousands of websites globally (Prafull, 2018). There are also many forums and websites dedicated to Coca-Cola fans. Users can share their stories related to Coca-Cola. Furthermore, Coca-Cola uses different television ads for each country, making the ads relevant based on that country's culture and people's experiences with the product. When you go to the cinema, you will definitely see Coca-Cola commercials and even advertising through product placement in movies. Pay attention to airports, train stations and even shops and restaurants. You will see a poster or billboard of Coca-Cola. Additionally, their campaigns are often focused on
