As the world continues to shrink through globalization and become more and more connected to a normal market, associations that can never ignore the effects of globalization, therefore, have expanded mobility of work across public and social boundaries. In this context, multifaceted differences have become a significant source of benefit for some associations and their representatives who have gone abroad to work (Andreason, 2003a, 2003b). The fundamental issue that remains undiscussed is why some people adjust more effectively than others. According to McEvoy & Parker (2002), research on expatriates shows that employees who are highly effective in their home country may not necessarily be as effective abroad. 1) Cultural …show more content…
Cultural awareness can help individuals better understand and appreciate differences within cultures. This can improve communication, collaboration, and team cohesion. Additionally, cultural adaptation can help organizations succeed in globalized markets by understanding and addressing the needs and preferences of different cultures. Cultural awareness and adaptation can lead to better employee satisfaction, which can translate into higher levels of engagement, productivity and retention. It can also lead to improved customer satisfaction as organizations recognize and address the unique needs and preferences of different cultures. This can help organizations gain a competitive advantage in the global market. In other ways, resistance to cultural awareness and adaptation can lead to misunderstandings, conflicts, and missed opportunities. It can also limit an organization's ability to innovate and adapt to changing market conditions. 3) When selecting and developing the team of professionals who will be sent to the new location, it is important to consider their cultural awareness and adaptability skills. These skills will be essential to help them understand and appreciate cultural