Business 231 Presentation Paper Section 5

Submitted By cvilla73
Words: 467
Pages: 2
Open Document
Budlight’s Advertisements
The Message: Budlight has changed their message over the past two years. It began in 2014 as a campaign called “Perfect Beer for Whatever Happens.” The message of this particular campaign was to show that Budlight’s product was the best product for anything that might happen to you. It would have small little messages that would say phrases like "perfect beer for when you're eating breakfast meats outside of breakfast hours.” It would give incentive for consumers to buy this product for creative uses. Budlight’s new ad campaign focuses on linking Budlight to events that happen. It is the “perfect beer for….” The slogans aim to highlight how Budlight makes the event in the slogan much better, such as eating breakfast meats.
Copy Elements: Budlight went for quick and easy slogans on each of their bottles that would be randomly dispersed. It works similar to Coke-Cola’s “Share a Coke” campaign which would have names distributed on the bottles randomly so that you could find a name that you knew or your own. These messages that Budlight use are short sentences that give context that the product is used for partying and having a good time. Along with the slogans that will appear, Budlight aims to keep its brand logo the same with its bold white color inside the blue circle that will capture the consumer’s attention. The most significant in the copy elements that stands out is the randomness. Budlight aims to make sure there are many different slogans that will appear on the bottle to give significance to many events to make Budlight feel like it’s the beer for the occasion. They even intend to cater it to significant events, like the slogan will change to something along the “perfect beer for going backstage” at a concert. This creates an identity that will link Budlight to many events
Show More

Related Documents: Business 231 Presentation Paper Section 5

Tourism and Tourism Development Concept Essay example

DEVELOPMENT CONCEPT PAPER TOURISM DEVELOPMENT CONCEPT PAPER 2 TOURISM DEVELOPMENT CONCEPT PAPER TOURISM DEVELOPMENT CONCEPT PAPER 3 TABLE OF CONTENT TABLE OF CONTENT ...................................................................................................................................... 3 1. INTRODUCTION ........................................................................................................................................... 4 SECTION I. GENERAL PROVISIONS…

Words 9375 - Pages 38

Essay on Syllabus: Management and Outline Form Response

Joseph C. Picken SOM 4.212 Email: jpicken@utdallas.edu Phone (UTD office): (972) 883-4986 Phone (McKinney office): (972) 562-5401 COURSE OBJECTIVES: Management guru Peter Drucker once observed that: “Unless a new venture develops into a business and makes sure of being ‘managed’, it will not survive no matter how brilliant the entrepreneurial idea, no matter how much money it attracts, no matter how good its products, nor even how great the demand for them.” Entrepreneurship involves a…

Words 4509 - Pages 19

The Secret Life Of Organization

completion of assignments. A capacity for effective teamwork through group discussions and assignments. Skills in research through the preparation of class papers and assignments, including the use of online and print-based materials. Skills in time management and planning through managing workloads for recommended reading, tutorial presentations and assessment requirements. A capacity for critical thinking and theoretical analysis through readings, discussion and class exercises. 3 IMPORTANT…

Words 4863 - Pages 20

Essay on Accounting: Balance Sheet and Nsc Doe / November

NATIONAL SENIOR CERTIFICATE GRADE 12 ACCOUNTING NOVEMBER 2009(1) MARKS: 300 TIME: 3 hours This question paper consists of 19 pages and an answer book of 21 pages. Copyright reserved Please turn over Accounting 2 NSC DoE/November 2009(1) INSTRUCTIONS AND INFORMATION 1. 2. 3. 4. 5. Answer ALL the questions. A special ANSWER BOOK is provided in which to answer ALL the questions. Workings must be shown in order to achieve part-marks. Non-programmable calculators may be used. You may use a…

Words 4005 - Pages 17

Essay Buddhism: Indigenous Australians and Student Answers

different aspects of the initiation are to prepare the person for their future life as adult members of their society. 4 Why is ceremony such a key part of initiation? It is the recognition of the new status of the person by the adult community. 5 Why are funeral ceremonies so important to Aboriginal people? It is important that the spirit of the deceased be carried back to a specific Ancestral Being’s land, and that the responsibilities of the deceased be passed on. To aid this, the person’s…

Words 3606 - Pages 15

Essay Social Media Business Model Analysis - Case Tencent, Facebook, and Myspace

l Social Media Business Model Analysis - Case Tencent, Facebook, and Myspace Logistics Master's thesis Xiaoyan Hu 2011 Department of Information and Service Economy Aalto University School of Economics ABSTRACT The term of social media is becoming increasingly popular presently, the amount of social media users is growing dramatically, and the monetization of social media has been discussed in publications but not in details. Nowadays, the most frequently used approach to make money for…

Words 34791 - Pages 140

Normalization Of Database Tables

Chapter 5 Normalization of Database Tables Discussion Focus Why are some table structures considered to be bad and others good and how do you recognize the difference between good and bad structures? From an information management point of view, possibly the most vexing and destructive problems are created through uncontrolled data redundancies. Such redundancies produce update and delete anomalies that create data integrity problems. The loss of data integrity can destroy the usefulness…

Words 10105 - Pages 41

Managing Information Technology (7th Edition) Essay

STUDY I-2 VoIP2.biz, Inc.: Deciding on the Next Steps for a VoIP Supplier CASE STUDY I-3 The VoIP Adoption at Butler University CASE STUDY I-4 Supporting Mobile Health Clinics: The Children’s Health Fund of New York City CASE STUDY I-5 Data Governance at InsuraCorp CASE STUDY I-6 H.H. Gregg’s Appliances, Inc.: Deciding on a New Information Technology Platform CASE STUDY I-7 Midsouth Chamber of Commerce (B): Cleaning Up an Information Systems Debacle CASE STUDY…

Words 239873 - Pages 960

Essay on Gendered Media

star men who embody the The lack of women in the media is paralleled by the scarcity of women in charge of media. Only about 5% of television writers, executives, and producers are women (Lichter, Lichter, & Rothman, 1986). Ironically, while twothirds of journalism graduates are women, they make up less than 2% of those in corporate management of newspapers and only about 5% of newspaper publishers (“Women in Media,” 1988). Female film directors are even rnonz-scarce, as are executives in…

Words 9705 - Pages 39