Business: Globalization and Ebay Essay

Submitted By sahmeeha

Words: 322

Pages: 2

Open Document

LYNNETTE K. BRYANT
BUS 401
INTRODUCTION TO INTERNATIONAL BUSINESS: GLOBAL MARKET
CASE MODULE 1
03 DECEMBER 2010

E-bay is having so many issues with their Asian Marketing department in my opinion is because there is so much competition going today that between Chinese operations and E-commerce that is having a hard time keeping regular customers due to the high demand from other major corporations. The recent China news also shows how global the e-commerce company's business has become, and how difficult that is to manage. International markets offer eBay a chance to expand its audience and accelerate its revenue and profit. EBay has aggressively entered markets overseas in the past few years because it was late behind rival Yahoo in exploiting the lucrative Japanese online-auction market, which eBay left in 2002. E-bay is coming up with more prominent way to merchants to list more items for sale by auction, rather than in their stores EBay faces a similar challenge in South Korea, where its subsidiary, Internet Auction, now lags behind local competitor G market. G market, which boasts Yahoo as a minority investor, unseated eBay earlier this year in terms of revenue by using a savvier product mix and more aggressive pricing. EBay also faces fierce competition from other multi-national entities. EBay’s domestic competitors such as yahoo and Amazon also recognize the explosive potential for Asian e-tailing and

Case Analysis - Ebay Essay

leader in the online auction industry, eBay has been able to grow the business significantly in the last decade amidst turbulent times for many contemporary dotcom companies. EBay’s strategy to focus on a niche market and differentiate itself through strong brand management and continuous improvement in the value-added services has enabled the company to defend the market leadership in the industry. While many new competitors have entered into the industry, eBay continued to set its sight in serving…

Words 2147 - Pages 9

Essay on Marketing: Internet and Ebay

Review of the website Overview eBay is a website that links consumers to suppliers. It is a consumer to consumer website where people or businesses can buy or sell pretty much anything in an auction or “buy-it-now” format. In other words, EBay is a common market place where buyers and sellers exchange goods of monetary value. It is a common market place where anyone can buy or sell practically anything. This marketplace was founded in 1995 . It connects a diverse and passionate community of…

Words 1282 - Pages 6

The Challenges of E Business introducti Essay

The Challenges of E Business introduction Presented by M Khan E Business is another way of connecting and giving authority to do electronic commerce, business processes, communication with customers, suppliers, distributors and other source of organisations through internet. “E-business: a broader definition of EC, which includes: Buying and selling of goods and services Servicing customers Collaborating with business partners Conducting electronic transactions within an organization” - Parreiras…

Words 2203 - Pages 9

Intro To Business Study Guide

Notes: Intro to Business Chapter 1 . Drew Houston & Arash Ferdowsi- Drop box creators . Changs- Chinese restaurant owners Represents the varied spectrum of businesses in the U.S. Business- Entities that offer products to their customers in exchange for a profit Profit- when a company’s revenue is greater than its expenses Expenses-…

Words 771 - Pages 4

Essay on e commerce

E-commerce VINCY MARY VAVACHAN introduction • e-commerce means electronic buying and selling on the internet. • The Internet ---> - an efficient mechanism for advertising and distributing product information. - enabling complete business transactions.. • Symbol of globalization – access entire world market • Many company have taken advantage of the Web and Ecommerce to reduce cost, improve revenue, and increase customer services. VINCY MARY VAVACHAN commerce • According to Dictionary.com • Commerce…

Words 2342 - Pages 10

How China Can Build A Global Brand Essay

experts say, if it’s going to succeed as an economic superpower. “Their [companies’] previous competitive edge — being the cheapest — is increasingly impossible to sustain,” argues Jan-Benedict Steenkamp, professor of marketing at UNC Kenan-Flagler Business School and co-author of "Brand Breakout: How Emerging Market Brands Will Go Global." “They need to start to add value to the product,” he adds. “This is impossible without branding the product.” But how exactly do you build a global brand? That’s…

Words 1041 - Pages 5

Environmental Economics Part 1: Chin Factory To The World

These two systems differ in how economic decisions are made “Factors of Production” in an economy are: land (natural resources), labor, and capital Economic Activity Involves the circular flow of money and products Money flows between households to business People pay for goods and services Businesses pay workers for their labor Labor, land, and capital are used To produce goods and services used by businesses In products consumed by households The Rulers Decide The rulers make all basic decisions…

Words 5347 - Pages 22

Louis Vuitton Moet Hennessy Case Essay

Table of contents Executive Summary 3 Introduction to LVMH 4 Challenges 5 SWOT Analysis 7 Company Analysis 8 Porter 5 Forces Model 13 Industry Analysis 14 Alternatives 17 Recommendations 23 Endnotes 27 Executive Summary Louis Vuitton Moet Hennessy, a luxury goods provider is looking to expand their brand dominance in Asia. In order to expand successfully LVMH must evaluate challenges that may arise…

Words 6628 - Pages 27

Groupon Paper

consumers saved money Merchants benefits both large scale sales and market exposure Concept grew into daily deals service that relied on the power of groups, Groupon Launched first deal October 2008. Worth over US$1 billion just after 16 months in business By 2010, Groupon served over 150 markets in North America, 100 in Europe, Asia and South America I. Current Situation Current Performance Dec 31, 2013 gross profit 1,501,533 (Yahoo Finance) Number one in market share 37 out of 48 countries 2012…

Words 3592 - Pages 15

MKT Exam 1 Essay example

reminds potential buyers about a product or service to influence their opinions or elicit a response. -B2C: business to consumer marketing, process in which businesses sell to customers. -B2B: business to business marketing, process of selling merchandise or services from one business to another. -C2C: customer to customer marketing, customers sell to other customers. Ex. Ebay. -Stakeholders: partners in the supply chain, employees, and society at large. -Employment marketing: undertaking…

Words 3307 - Pages 14