I think for me at present it would be easier if I started my business in London and kept it here for a while. This is because London is a very big and multicultural city; here I can get many customers and new and inspiring ideas. Later I would love to move into France as they have a good eye for good fashion. Also being in Europe means that I can travel easily between places. When my business grows, I will have a store in Hong Kong, Tokyo, Paris, London, L.A, New York, Cape Town and Sydney. It shall be worldwide by then and hopefully not fully globalised. I have already started off in a partnership with my two friends and for now we would like to stay this way, maybe a little later on becoming a limited company if more money is needed and so on.
As I said earlier I have been interested in teenage fashion for a while so for me I think I would be aiming at people aged 13 plus for now. Obviously as it expands I can look into baby wear etc. The purpose of my business is to have a good time; I see this as a new challenge and also an enjoyment ride as it involves what I love to do. At the same time I will take it seriously because I will be earning a living and I’m looking out for my own welfare.
It took me a