How To Prepare A Business Plan

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(Please use this template in conjunction with the guide Prepare a business plan)

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Business plan contents

Executive Summary…………………………………………………………………………………………………………….3

1 Executive summary 3

2 Business details 4

3 Key personnel 5

Vision 6

4 The business idea 6

5 Business goals 6

6 What the business does 7

7 What makes the business different 7

8 Legal requirements 7

Marketing 8

9 Market research 8

10 Profiling customers 8

11 Profiling competitors 9

12 Managing market risks 9

13 Pricing 9

14 Promotion and advertising 10

Running the business 11

15 Staff 11

16 Premises 11

17 Suppliers 11

18 Equipment 12

19 Managing operational risks 12

Finance 13

20 Start-up costs 13

21 Profit and loss forecast 15

22 Sourcing finance 16

23 Managing financial risks 16

24 Cash flow forecast 17

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