Business Plan Essay

Business PLan for Coffee express
BY ADITYA KARIA, SARKIS BOU-FRANCIS AND PATRICK SENJAK

Contents
Executive Summary 3
Outline of Business 3
Product 3
Location 3
Legal Structure 3
Situational Analysis 4
Business Vision 4
Goals 4
Objectives 4
Keys to Success 4
Long Term Growth Strategies 4
SWOT Analysis 5
Operations 6
Equipment 6
Suppliers 6
Raw materials/resources 6
Storage/warehouse requirements 6
Delivery systems 6
Marketing 7
Target Market 7
Market Research 7
Product 7
Main Products: 7
Quality 7
Packaging/Design 7
Brand (Logo) 8
Price 8
Promotion 8
Place 9
Human Resources 10
Number of employees required 10
Recruitment and selection process 10
Tasks/jobs needed to be performed in the business 10
Skills, qualifications required for employees 10
Training and development offered to staff 10
Wages / salaries for staff, owners 11
Finance 12
Establishment costs 12
Projected expenses 12
Sources of funds 12
Break even analysis 12
Break Even Point 13
Future Direction of the Business 14
Where is the business heading 14
Success factors 14
Appendix 15
BIBLIOGRAPHY 18

Executive Summary
Outline of Business
Coffee Express will be a high quality coffee business that aims at providing coffee and snacks at great quality and fantastic value. Coffee Express is determined to create a comfortable and alluring environment fit for young to old, to help share Coffee Express’s love of coffee. Coffee Express will be a modern take on the traditional type of cafe. This is due to the fact that the cafe is mobile, so rather than the customers coming to the business, Coffee Express goes to the customers. This business plan will include how this business will be successful with only $20,000 and also how modern technology can be used to reach this aim.

Product
Coffee Express offers its patrons the finest hot and cold beverages, specializing in specialty coffees, blended teas, and other custom drinks. In addition, Coffee Express will offer soft drinks, fresh-baked pastries and other confections. Seasonally, Coffee Express will add beverages such as hot apple cider, hot chocolate, frozen coffees, and more.

Location
Being a mobile cafe, Coffee Express can go anywhere. This gives us flexibility on how convenient we are to the customers and where we can go to on a daily basis to make a profit. The following is a list a location Coffee Express will be able to access:
Office Parks
Shopping districts or malls
Popular tourist locations
Sports Venues
Festival and events
Conferences and Conventions
Parks and Beaches
Bus and train stations
University Campuses
Worksites
The business district

Legal Structure
Coffee Express will be jointly owned by 3 owners; Aditya Karia, Patrick Senjak and Sarkis Bou-Francis. It will be in the form of a partnership. The reasons for choosing this structure are: low start-up costs, less costly to operate than a company, shared responsibility and workload, pooled funds and talent, minimal government regulation, no taxes on business profits, only on personal income.

Situational Analysis
Business Vision
Coffee Express will make its best effort to create a unique place where customers can socialize with each other in a comfortable and relaxing environment while enjoying the best brewed coffee or espresso and pastries in town. Coffee Express will be in the business of helping our customers to relieve their daily stresses by providing peace of mind through great ambience, convenient location, friendly customer service, and products of consistently high quality.

Goals
Coffee Express has 3 goals, with each being as integral to success as the next.
Personal - Provide customers the finest quality beverage in the most efficient time.
Social - Provide community support through customer involvement.
Financial - Operate and grow at a profitable rate through sound economic decisions.

Objectives
Coffee Express has established three firm objectives it wishes to achieve in the next three years:
Personal - Expand the business to at

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