business plan Essay

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Words: 5941
Pages: 24
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Table of Contents
TASK 1
I. Introduction 5
II. Literature Review 5
1. Overview 5
2. Entrepreneurship 5
3. Developing successful business idea 5
4. Market segmentation & Marketing research 6
5. Competitors’ analysis 6
6. Marketing strategy development 6
7. Create value by customers’ satisfaction 6
8. Assembling resources and financing 6
9. Human resource 7
III. Conclusion 7
List of references 8

TASK 2
I. INDUSTRY ANALYSIS 10
1. Introduction & Market Trend and Market forecasts 10
2. Competitor Analysis 10
3. Market segmentation 11
II. DESCRIPTION OF THE VENTURE 11
1. Products and services 11
Products 11
Services: 11
Unique selling point 11
2. Size of business and personnel 12
3. Personnel Plan 12
III. MARKETING PLAN 13
1. Pricing strategy 13
2. Distribution 13
3. Promotions: 13
4. Product forecasts 14
5. Quality control 14
IV. ORGANIZATION PLAN 14
1. Form of ownership 14
2. Roles and responsibilities of members of organization 14
- General Director 14
- Operational Director: 14
- Financial Director: 14
- Marketing Director 15
- Human Resource Director: 15
V. FINANCIAL PLAN 15
1. Assumptions 15
2. Total initial investment 15
CONSTRUCTION 16
EQUIPMENT 16
ADMINISTRATIVE FORMALITIES 16
LABOR COST 17
MARKETING PLAN 17
GRAND OPENING 17
PROMOTION ACTIVITIES 17
OTHER EXPENSES 18
3. Sales Estimation 18
Profit & Loss statement 19
4. Cash flow statement 19
5. Payback 19
6. Balance sheet 20
VI. CONCLUSION 20
Appendix 21
SPECIFIC MENU 21

List of figures
Figure 1: Straits of opportunity of a new venture 5
Figure 2: Financial objectives to an entrepreneur 7
Figure 3: Financial objectives to an entrepreneur 7
Figure 4: Positioning graph 11

List of tables
Table 1: Competiors Analysis 10
Table 2: Health Restaurant's personnel 12
Table 3: Personnel plan cost 12
Table 4:Cost of items 13
Table 5: Total Initial Investment 15
Table 6: Construction cost 16
Table 7: Equipment Cost 16
Table 8: Administrative cost 16
Table 9: Labor Cost 17
Table 10: Marketing cost 17
Table 11: Opening activities cost 17
Table 12: Promotion cost 18
Table 13: Other expense cost 18
Table 14: Sale Estimation 18
Table 15: Profit & Loss statement 19
Table 16: Cash Flow 19
Table 17: Payback period 19
Table 18: Balance Sheet 20

Task 1
I. Introduction
Entrepreneur plays an extremely important role in economic growth of each nation which creates jobs for people, well exploits materials and resources on the spot and increases the Gross Domestic Product (GDP). According to the statistic of Federation of Small Businesses (FSB), (2012), there was an occupancy of 99.9 percent of Small & Medium Entrepreneurs (SMEs), 59.3 percent of employment and 48.1 percent of turnover of private sector businesses in the UK. However, still have some enterprises do not perform well that lead to insolvency. “Start-ups pursue opportunity with resources that don’t match the task; although they may have one or two critical ones such as a product idea or access to an experimental customer, they lack all the resources required to win” (Cohan, Peter S, 2012, p.178)
In businesses today, there have been an increasing in number of competitors and have fierce market. Especially in the private business sector, new businesses with innovative ideas have grown up steadily year by year. Therefore, to exist in this market, the company must make a differential affects among competitors in order to create an echo in the industry and maintain your own business. The important thing is not having an idea and start-up a business but managing and running your own business. Some factors that should be more concerned are the marketing research, marketing strategy and how to manage the cash flow well.
Thus, this research is going to explore the key factors that impact to the success of entrepreneur. A business, if do not understand how and which resources are needed, may have more challenging time to figure out a suitable strategy for catching and keeping the customers’ loyalty.
II. Literature Review
1. Overview
This
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