Strengths, Weaknesses, Threats And Opportunities

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Strengths, Weaknesses, Threats & Opportunities
This strategic plan addresses the following key strengths, weaknesses, threats and opportunities which apply to >>> Your Business Name now and in the foreseeable future:
Strengths:
Basis for strong management team
Very focused management/staff
Well-rounded and managed business
Located near a major centre of excellence
Key first major customer acquired
Strong celebrity endorsement

Weaknesses:
Lack of awareness amongst prospective customers
Emerging new technologies may move market in new directions
Overdependence on few key staff
Absence of strong sales/marketing expertise

Threats:
Major player may enter targeted market segment
New technology may make products obsolescent
Economic slowdown could reduce demand
Market may become price sensitive
Market segment's growth could attract major competition

Opportunities:
Market segment is poised for rapid growth
Export markets offer great potential
Distribution channels seeking new products
Scope to diversify into related market segments

Vision
Company C will be operating from a 25,000 sq. ft. unit near Los Angeles. It will have annualized sales of $700,000 and be profitable. It will employ 150 people mainly engaged in R and D, marketing, support and admin. Company C will offer substantial core products and provide added-value services to a large customer base throughout the North America market segments and in Asia. Company C's offerings will be technically advanced and offer many clear-cut advantages and improvements over competitors' possible offerings. Company C will continue to expand through organic growth and acquisitions in related technology/market segments. It will have recently received mezzanine finance prior to a public offering.

Mission Statement
Company C designs, develops and markets advanced systems for specialist data capture and transaction processing management. These web-based systems work with specialist hardware supplied by major integrators. They are sold to small, medium and large-sized companies within the shoe industries for a range of specialist applications. Company C's systems are distinguished from competition by their sophisticated interfaces, scalability and ease of modification and are extensively patented. Sales are made directly and through major distributors/OEMs in the home market and overseas.

Corporate Values
Company C operates in accordance with the highest standards in all relationships with customers, suppliers, environment and the community.
Company C fosters a climate which encourages innovation and diligence amongst staff and rewards accordingly.

Key Strategies
The following critical strategies will be pursued
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