Business Plan Marketing Essay examples

Submitted By catcat4321
Words: 5459
Pages: 22
Open Document
Business Plan

HESTIA DELI

Prepared By: Catherine Sutherland & Anna Mildwater
Date Prepared:21 October 2011

Index

BUSINESS SUMMARY
About the Company
Your Products and Services
The Market
The Business Potential
Mission, Goals and Objectives
Strategies
Business Structure
Finance
THE MARKET
Industry Profile
Competition
Market Segmentation
MARKETING PLAN
Your Customers
Strengths, Weaknesses, Opportunities, Threats
Sales and Marketing Objectives
Value Proposition
Your Product or Service
Pricing
Promotion
Sales and Distribution
OPERATIONAL PLAN
Production
Premises, Plant and Equipment
FINANCE PLAN
Capital Requirements and Funding Proposal
Current Financial Position
Financial Assumptions
Cash-flow Projection
Projected Profit and Loss
RISKS
Risk Identification and Mitigation
STRUCTURE AND MANAGEMENT
Organisational Structure
Key Personnel
PROJECT PLAN
Action Plan

BUSINESS SUMMARY About the Company | | Hestia Deli is a retailer of quality, gourmet Mediterranean and Asian products for the discerning palette. The creation of Hestia will be through the takeover of an already established fine foods deli situated in Oakleigh, Victoria. The business will featured an equal partnerships between owners Jennifer Pandeaneanelnkt and Serena lfjdldjgldjl and anticipates commenced trading as of July, 2012. | Your Products and Services | | Hestia will offer a variety of foreign based gourmet deli style products and cafe style catering. The product variety will focus primarily on Mediterranean and secondarily on Asian cuisine, and comprise predominately imported though also local product items. Hestia also intend on offering low-scale catering of aforementioned cafe menu upon customer pick up. | The Market | You can purchase information for this section from www.IBISWorld.com.au | The current national Supermarket and food retailer market stands at an estimated 81,592.0 million in annual sales. Based on the past five years results the industry features an average growth rate of 3.04% per annum. The suburb of Oakleigh in which Hestia will be competing includes three major supermarkets dominating 90% of the market, and nine independent deli’s sharing the remaining 10% with the existing business Hestia will be taking over. | | Hestia will be targeting higher end shoppers within the gourmet food retailing market, and aims to grow from their current 1% to 1.5-2% by the end of the initial year of operations. | The Business Potential | | Outline your business’ competitive advantages Hestia will be offering deli style products of the highest standard using both imported and locally manufactured goods to offer it’s customers availability to previously unattainable products. Hestia will also encourage orders from customers for specialty items to further develop and design their inventory based around their customers tastes. Hestia’s unique selling tool as a deli is their range of Asian products as is rarely seen in deli retailers. | | Hestia are aiming for annual sales of $103,040 after it’s first year of operation. Hestia expects a significant rise in sales during the months of December and January being the height season for entertaining. Future growth of the business will be driven by the establishment of customer loyalty, through responding to customer wants via refined inventory. This will be achieved by the option for customer to order products not currently available. | Mission, Goals and Objectives | | Hestia strives to offer specialty deli products of the highest standard accompanied with quick and friendly service. | Your business objectives might cover targets for growth, customer numbers, revenue, profit and any other relevant measures. | | | Hestia aims to achieve $670,124 sales in the first year of operation, with an increase of .5- 1% growth within its operating market. Hestia aims to make a profit of $13,395 profit from
Show More

Related Documents: Business Plan Marketing Essay examples

Business Strategy: A Marketing Plan For A Business Plan

...........................................................4 Business Review….............................................................................................................6 Key Issues/Key Learnings……….....................................................................................9 Planning Conclusions…..................................................................................................11 Marketing Strategy & Objectives……….…....................................…

Words 8317 - Pages 34

Essay about Plan: Marketing and Business

2 - BUSINESS UFP COURSEWORK – 20% Your task (in Groups to be decided by teacher): 1. Prepare a business plan with an idea for a small start-up business to be based in London. It must be ‘realistic’ and considered a ‘proper’ business idea. 2. Submit a complete written business plan document (in Powerpoint) to meet the outline criteria evidenced in Introduction To Business Planning Handbook (this has been emailed to you). Prepare a 20 minute presentation (Powerpoint only) based on the business plan…

Words 471 - Pages 2

Marketing Plan Of R. A. W Motors Business Plan

A.W Motors Business Plan CONTENTS • 1. Executive Summary 3 o 1.2 Mission Statement o 1.3 Directors o 1.4 Product o 1.5 Target Market o 1.6 Objectives 3-4 o 1.7 Loan 4 • 2. Marketing o 2.1 SWOT Analysis o 2.2 Target Market o 2.3 Product Development o 2.4 Product Specification o 2.5 Marketing Budget o 2.6 Future Marketing • 3. Operational Plan o…

Words 3781 - Pages 16

Essay on Unit 3 Intro To Marketing Tasks

Unit introduction Marketing is at the heart of every organisation’s activity. Its importance is also growing in the non-commercial, public and voluntary sectors. Also, at the heart of marketing is the customer. This unit will introduce you to some of the tools and techniques all types of organisations use to achieve their objectives. The aim of this unit is to give a brief overview of the principles of marketing or can be used as a basis for further study of specialist marketing units. Learning…

Words 1475 - Pages 6

Kim Marketing Essay

Activity 8: Marketing Plan (Part 5) Submitted by: Courtney Bang-asan Due date: July 20, 2012 In this section of the Marketing Plan you are to prepare an analysis of your creation and research results. Write an analysis section for the marketing plan in proper sentence and paragraph form by answering the following questions: 1. Identify the reasons why stakeholders (e.g., executive decision makers, business owners, bankers, investors, board of directors) would be interested in a marketing plan. Stakeholders…

Words 391 - Pages 2

Strategic Plan Part 1: Conceptualizing a Business Essay

Strategic Plan Part 1: Conceptualizing a Business 1 Strategic Plan Part 1: Conceptualizing a Business BUS/475 - Integrated Business Topics Michael Portillo August 29, 2011 Strategic Plan Part 1: Conceptualizing a Business 2 GPS Marketing is a marketing company that specializes in getting qualified guaranteed prospects to see in front of independent insurance agents. GPS actually stands for “Guaranteed Prospects to See”. GPS Marketing guarantees every agent that comes aboard with…

Words 2149 - Pages 9

English 209 Essay examples

COURSE DESCRIPTION Introduces basic marketing principles and concepts. Emphasis is placed on the development of marketing strategy and the major components of the marketing mix (product, price, promotion, and distribution). Reviews the critical environmental factors of markets, domestic and international, and customer behavior characteristics that affect marketing operations. Highlights the integration of marketing with other functions in a business organization. INSTRUCTIONAL MATERIALS Required…

Words 1148 - Pages 5

Business Plan Essay

Neuromuscular Center Business Plan XXXXXX HCA 311 Health Care Financing & Information Systems XXXXXXX June 8, 2012 Executive Summary In general, your executive summary should highlight at least one important statement from each of the other sections in your business plan. Think in terms of giving the recipient what they need in order to make a decision about whether or not to invest in your business. If the reader only reads the executive summary, he or she should have a very clear idea…

Words 2818 - Pages 12

Marketing Planning for a Domestic Market Essay

Marketing Planning for a Domestic Market Assessment 5 1a) Identify the range of financial controls that can be used to measure the success of a marketing plan. Key performance measures that the Tryst Sport Centre can use to measure how successful their marketing plan are: Sales, Contributions, Profits (Gross or Net), Costs and Return on Investment. They could also look their full year financial results and monitor and control their targets to ensure that they are being met. 1b) Discuss…

Words 805 - Pages 4

BSBMKG508A R1 Essay

BSBMKG508A Plan direct marketing activities Revision Number: 1 BSBMKG508A Plan direct marketing activities Date this document was generated: 27 May 2012 BSBMKG508A Plan direct marketing activities Modification History Not applicable. Unit Descriptor Unit descriptor This unit describes the performance outcomes, skills and knowledge required to plan direct marketing activities that match organisational objectives. No licensing, legislative, regulatory or certification requirements apply to…

Words 1278 - Pages 6