Business Plan Sample

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Detailed Business Plan
I. Proposed conditional use is primarily for the Retail sales of Packaged Alcoholic Beverage & Tobacco products including Cigars and all the accessories related to it. Occasionally there will be wine tasting events within the premises of the store. This business will operate within the code and ordinances of City of Rockford. The operation hours will be as following:
Monday – Thursday: 10 am to 10 pm
Friday – Saturday: 10 am to 12 am
Sunday: 10 am to 9 pm

“Cork Keg & Spirits” will be focusing on offering wide variety of Wine and Spirits to serve and to provide convenience and personalized customer service to the community of Rockford where there is a need for an alcoholic beverage shop where customers will always matter.

II. Having a store in the always busy “Edge brook Shopping Center” does provide convenience of purchasing alcoholic beverages to the members of the communities surrounding the Edge brook Shopping Center. There aren’t any specialized Wine and Spirits retail businesses that provide personalized service in the area which this business will provide. This business will be targeting the entire demographics by designing this store to attract mid to high income demographics of the community as well. It will do so by having either Ceramic/Porcelain tile or Wood/Laminate flooring, wooden wine displays, wooden wine islands or metal wine baskets, high end metal shelving for Liquors, Cigar Humidor, etc.

III. Also, this business will be selling Tobacco products, Lottery, Ice and other

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