Business Report Essay

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Pages: 8
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MGF5701

Designing business processes

Assignment Task 2 - In-Depth Interview"
Semester 2, 2014!

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Student’s Name: Trinh Bao Hoang Thu

Student’s number: 26164280

Lecture: Dr. Richard Cooney

Class time: Wed 1800-2100

Table of Contents:"
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Service System!

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II. Interview Reflection!

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III. Outcomes!

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IV. User Needs!

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Safety/Privacy!

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Accessibility!

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More is More!

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I.

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Service System"

I interviewed a friend of mine - Amanda Chen - a female shopper about her experiences and expectations of shopping online. Shopping online is the act of purchasing products or …show more content…
Since everything is virtualize, rather than physical approaching, some people might find it hard to be fully confident purchasing online. Amanda said as a shopaholic and has mostly done her purchases online, the only thing that would stop her from shopping online is deceiving practices. One of the typical example for shopping online fraud is the what happened related to Payment cards. There are few of shopping sites that don’t offer PayPal as an alternative payment methods other than transferring money via master card or credit card. When the regulations are not strict enough, there would be emerging unauthorized transactions, cybercrime or fake retailers want to makes money of out lies and deceits. And for the customers, most likely the conservative ones, would automatically protect themselves and not going to purchase online since then. What’s more, innocent customers may suffered from leaking personal information. There are bad people in this world, they might just seize the chance and take advantage of your details. As a consequence, consumer’s lack of trust often be regarded as a major threat to online retailing. And the burning question arouses here is how to establish a higher-level of trust for e-commerce.!

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Accessibility"

The second most important need that I’d like to prioritize is Accessibility. This type of need trigger the question of how usable a system are regarding
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