Business Research Methods Part Iii Essays

Words: 1211
Pages: 5
Open Document
Business Research Methods Part III
University of Phoenix
QNT/561

July 28, 2010

Business Research Methods Part III

A survey was conducted to determine whether or not Starbucks should introduce lunch and dinner foods to the menu. Three thousand individuals were surveyed at various retail locations and malls. A series of 11 questions regarding the likes and dislikes of current food and beverage choices as well as possible future lunch and dinner options revealed several findings for Starbucks. Starbucks has decided to analyze the data as follows. If, 60% of the individuals answered Agree or above on a question Starbucks would accept. Furthermore, if seven of the eleven questions received 60% in the Agree or above column, the …show more content…
Starbucks is losing business to companies such as Paradise Bakery and Einstein Bagels. If the intention of this process is to regain market share, then current customers and non-customers should be surveyed separately and with different questions. Location is also a concern. If the individuals surveyed reside in weaker economic neighborhoods, then the data gathered may not be indicative for the rest of the country. In this, the data may be skewed. Because the addition of lunch and dinner foods would occur nationwide, an accurate and true sampling would be imperative. The sample must reflect the nation as a whole. An additional concern regarding the similarity of two survey questions is apparent. However, the results from the two questions were greatly dissimilar. One question pertained to lunch, and whether participants would be willing to spend money on lunch at Starbucks. The survey results were very favorable for this question. However, the 2nd question pertained to dinner unlike the previous about lunch. The results of this question were significantly different from the previous. The authors can assume a minor difference from one to another, but with such a difference in results, the validity would be stronger if the questions had been combined. The authors have analyzed the appropriate steps to alleviate these concerns. In general, the questions that asked within the survey were adequate. The major hurdle, is locating participants that give more validity
Show More

Related Documents: Business Research Methods Part Iii Essays

Business Research Method Draft1 Essays

Business Research Method, Part 1 Oftentimes when a company needs to make big decisions or understand a problem, that company will turn to research, to help gather data to make a sound decision . Businesses will follow the basic stages of research design, which is a “blueprint for the collection, measurement, and analysis of data” (Cooper & Schindler, 2011, p. 142). Apple’s Dilemma Apple is an organization experiencing decades of stability and success. Currently Apple has a dominant market inside…

Words 300 - Pages 2

Business Research Essay

Business research Business Research Methods, Part III Credit card fraud research must be executed in order for credit card companies to understand fraud incidences and determine the best practices that should be implemented into the customer service towards fraud affected customers. Once research is concluded via survey, the data must be obtained, and a descriptive statistical analysis of the results data can be calculated. This data is analyzed using hypothesis testing and confidence interval…

Words 793 - Pages 4

Essay Marketing PlanPart ISynopsis Or MiniplanThis

Marketing Plan Part I—Synopsis or Mini-plan This section contains an Executive Summary. An Executive Summary defines and illustrates the content of the Marketing Plan. It should be no more than one page in length so as to allow the reader to determine his/her interest in reading the balance of the plan. Part II—Company Goals Included in this part of the Marketing Plan are the objective and/or goals established for the organization. There are items that will generally result in and/or produce…

Words 448 - Pages 2

Essay on Mgmt 2150 2nd test Review 201514

Mgmt 2150 2nd test Review Ch. 6 The Purpose of a Business Plan. Business Plan = a document that presents the basic idea for the venture and includes descriptions of where you are now, where you want to go, and how you intend to get there and Consider personal aspirations before beginning. Three basic objectives for a business plan is 1. To identify the nature and the context of the business opportunity, 2.To outline the approach the entrepreneur plans to use.3.To recognize factors that will determine…

Words 1280 - Pages 6

A Study On Analysis Of Value Added Tax System

Value Added Tax System By Ajay Dongol P.U. Reg. No. 2007-2-03-0176 Roll. No. 831455 A Summer Project Submitted to: Ace Institute of Management Pokhara University In Partial fulfillment of the requirements for the degree of Bachelor of Business Administration New Baneshwor Kathmandu December, 2009 i ACKNOWLEDGEMENT I would like to express my gratitude to Ace Institute of Management along with Mr. Prakash C. Bhattarai, our course instructor for providing us the opportunity…

Words 9432 - Pages 38

Essay about Companies Law and Wacky T-shirts

BTEC Extended Certificate in Business Unit 12 Business Online Coursework assignment Assignment scenario Your friends James and Claire have a T-shirt business called ‘Wacky T-shirts’. The business prints its own designs on T-shirts and then sells them in market stalls across the UK. The business started 5 years ago and is doing well. James and Claire have decided to go on a holiday and they have asked you to look after the business whilst they are away. They have explained…

Words 3645 - Pages 15

Objectives Of Business Essay

objectives of business? Every business enterprise has certain objectives which regulate and generate its activities. Objectives are needed in every area where performance and results directly affect survival and prosperity of a business. Various objectives of business may be classified into four broad catego­ries as follows: 1. Economic Objectives: Business is basically an economic activity. Therefore, its primary objectives are economic in nature. The main economic objectives of business are as follows:…

Words 1442 - Pages 6

Open Doors: Extending Hospitality to Travelers with Disabilities Essay

Disabilities Charles Carillon, Erica Kalilikane, Bethany Waters This report serves to review the research completed by Eric Lipp and the Open Doors Organization (ODO). Through familiarity with the issue, analysis, and sound recommendations, we conclude that the research was sound and beneficial to a very large demographic of people with disabilities. MGMT 3350-Business Research Methods Dr. Aytun Ozturk SPRING 2012 DRAFT 16 April 2012 Introduction: Construction worker Eric…

Words 1811 - Pages 8

Strategic Management Process

respectful business partner for the strategic planning. HR has to take the full responsibility for connecting…

Words 1677 - Pages 7

Toyota : Looking Far Into the Future Essay

a. Toyopet is introduced in 1947. b. Reinvest profits from small cars into research and development 2) In 1957, Toyota performs its first American road test a. Modified Toyopet performs poorly, failing the road test due to heat and vibration b. Start over and by 1960 Toyota has a new Toyopet that can withstand American conditions 3) Research and development results in Corona, introduced in 1965 a. Sell 6,388 models in 1965…

Words 2583 - Pages 11