Essay on Business: Retailing and National Trust

Submitted By harrythornton
Words: 946
Pages: 4
Open Document
Unit 3 introduction to marketing

Task 1:
SuperGroup PLC - SuperGroup is a very distinctive and unique branded fashion retailer offering clothing and accessories. Superdry concessions, e-commerce and its uk and worldwide operations. Supergroup plc was founded in 1985, it is a company that develop a wide range of men’s and woman’s clothing. They trade under brands such as ‘Superdry’ and the ‘Cult’ stores.
Super group had 105 UK and European standalone retail stores, they have 71 UK stores and 56 international. Supergroup also have 143 franchised and licensed stores, Super dry is now sold worldwide to 54 different countries. They sell to over 100 countries on their websites as of October 2012.
SuperGroup PLC’s objectives are to roll-out of standalone and concessions in the UK. The group want to create a larger product range. Expand the business wholesale across the UK and worldwide. Create the online offering service to their websites. The group want to expand their other brand such as SurfCo California and 77Breed these brands are less well known to the market.
The Groups Marketing objectives are too open up and add 20 UK stores (Cult and Superdry) annually over the next 4 years. Also to open up 13 Superdry stores across the United Arab Emirates within the next 3 years. They also want to branch throughout south America. The group also want to international expansion via Franchise model. http://www.supergroup.co.uk/ http://en.wikipedia.org/wiki/SuperGroup

The National Trust – National trust is a non-profit organisation that is dedicated to preserving the cultural or environmental treasures, they look after Places of Historic Interest or Natural Beauty permanently for the benefit of the nation across England, Wales and Northern Ireland. Headquarters Swindon, The national Trust has over 5000 staff members and over 60,000 volunteers across the nation. The Trust was founded on 12 January 1895 by Octavia Hill, The future of the national trust depends on the generous support of 3.6 million members of the trust, 14.8 million visitors and 55,000 volunteers. They are the largest voluntary conservation organisation in Europe (recruiting more than one member every minute during the summer months).The National Trust is an independent charity rather than a government institution.
The National Trust’s responsibilities are very large. Through ownership and management they protect, and welcome everyone to explore 709 miles (1,141 kilometres) of coastline; 254,000 hectares (627,000 acres) of land, much of which is of outstanding natural beauty; more than 350 historic houses and gardens, ancient monuments, nature reserves and parks.
The year ended February 2010, the Trust's total income was £406 million. The largest sources of income were membership subscriptions £125.2 million direct property income (£105.6 million) and legacies (£50.3 million). In addition National Trust Enterprises, which undertakes profit-making activities such as running gift shops and restaurants at properties, contributed £54.7 million. Expenses included £177.4 million for routine property running costs and £100 million for capital projects. The Trust has a lot of support by volunteers, who numbered about 61,000 in 2009/10, contributing 3.5 million hours of work with an estimated value of £29.2 million http://www.nationaltrust.org.uk/what-we-do/what-we-protect/ https://moodle.godalming.ac.uk/learning/file.php/457/Unit_3/Resources/w-annual-report-final-2009.pdf

Task a)

Technique

SuperGroup/Superdry PLC

The National Trust
Product
Development
This is when the company expand on old products and create new products for their existing market.
Supergroup don’t develop new products they
Show More

Related Documents: Essay on Business: Retailing and National Trust

Essay about Analysing and Evaluating Fast Retailing to Enter to Indonesia Market

* PART1-Analysing and Evaluating Fast Retailing * Resource Base Tangible Resources: Fast Retailing is a holding company with 2,222 stores around the world. The specialty retailer Uniqlo is the group mainstay operation and has grown by producing casual wear in reasonable prices. (Fast Retailing, 2012) Appendix.1&2 Its chain stores size is typically 1600 square meters. It has 70 partner factories just in China and more in Asian countries. According to the financial report, FR gains…

Words 3488 - Pages 14

Portfolio: S&p / Tsx Composite Index and Market Capitalization Essay

more market power and more investment which is not possible for new bank in entry time. * Where RBC generates its business : RBC creates its wealth mainly in Canada and USA. RBC also has 127 branches across seventeen countries in the Caribbean.RBC also provide worldwide capital market in which many countries people invest money. * Main competitors : * Td Canada trust * Canadian Imperial Bank of Commerce * The Toronto-Dominion Bank * The Bank of Nova Scotia * Current…

Words 732 - Pages 3

Paytm Marketing Strategy

Marketing Management -1 Group Project Analysis of Paytm marketing strategy and market landscape Section 2 Group 2 ABHIJEET KISHORILAL CHANDAK FT162002 ANKIT VASANT GALA FT162016 CHUKKALURU VENKATA NARYANA REDDY FT162030 KAPIL RAMANI FT162046 P M RAJESH FT162060 REETU CHOPRA FT162074 SRIKAR MALAPAKA FT162089 VIGNESH GANAPATHY VENKATESAN FT162103 CONTENTS 1. Analysis of existing STP Strategy of Paytm 2. Environmental analysis (PESTLE) of Paytm 3. Challenges Paytm is facing currently…

Words 2934 - Pages 12

Essay on Marketing Final

Chapter 13 & 14- Channels and SCM “P3”-Distribution Marketing Channel: a set of interdependent organizations that eases the transfer of ownership as products move from producer to business user or consumer. Marketing Channel Functions: Specialization and division of labor Overcoming logistical discrepancies Providing contact efficiency Marketing Channels reduce the # of transactions required Overcoming discrepancies Discrepancy of Quantity: The difference between the amount of product…

Words 2850 - Pages 12

Control Empowennent, And Information Technology

121 Inventing the Organizations of the Twenty1irst Century: Control, Empowennent, and Information Technology Thomas W. Malone I I I I I I I Au CONTEMpORARY MANAGEtS stifling innovation and creativity by trying to micromanage their organiza­ tions? Or are they managing the~ ~!&,anizations like ~ m'!!1Y autonomous fiefdoms, failini 10 reap the benefits of one big company? Is empowering employees just a fad-or is it the only way to succeed in the future? When and how to exercise control is one of…

Words 7198 - Pages 29

Retail Review Essay

QUESTIONS AND PROBLEMS What is your favorite retailer? Why do you like this retailer? What would a competitive retailer have to do to get your patronage? Students may choose an example from a wide variety of retailers. Answers will likely range from national chains including but not limited to K-Mart, The Gap, Bloomingdale's, McDonald's, The Sports Authority, Starbucks, JC Penney, to online retailers like Amazon.com and eBay to favorite local shops and hangouts. Whatever selection is made, ask students…

Words 6680 - Pages 27

Models of Capitalism Essay

highly skilled / qualified / educated strata at the top of the labour market Vocational training revolves around ‘general’ and ‘portable’ skills Certification process measures and assesses general skills – apprenticeships, for example, are rare No national (federal level) training system / subsidies to states Unregulated in-house training (“brief, narrow and job specific”) tops up these general skills à unskilled and semi-skilled workers Danger of ‘poaching’ given fluidity of labour market…

Words 2073 - Pages 9

Essay BIBM678 Strategic Planning For Small Business

BIBM678 Strategic Planning for Small Business Assessment 1 A Strategic Plan for Gifts Gallery By: Yolanda Yu/13389472 Date: Friday 13th March, 2015 Course Lecturer：Dhammika Silva Word Count: 1, 287 Table of Content 1. Introduction to the business 1.1 Name of the business A new physical store, Gifts Gallery, is to be founded for selling well-designed gifts in the City Central of Hamilton. 1.2 Purpose of the business The long-term direction that I have determined for Gifts Gallery is to…

Words 1463 - Pages 6

A Financial Overview of the Canadian Tire Corporation Essay

for the investors. SECTION – B I. DESCRIPTON OF COMPANY Canadian tire is a retail store first open in Toronto in 1922 as Hamilton tire and Garage LTD. Later in 1923 it become Canadian Tire Corporation. Canadian Tire Corporation is a family business that include Canadian Tire, Part Source, petroleum, FGL sports, Mark’s, financial services division and CT REIT. The company has three 3 reportable segment for financial reporting services: Retail, CT REIT and financial services. Canadian Tire is…

Words 3965 - Pages 16

Essay on

IJRDM 33,3 The current issue and full text archive of this journal is available at www.emeraldinsight.com/0959-0552.htm Building brand webs Customer relationship management through the Tesco Clubcard loyalty scheme 194 Jennifer Rowley School for Business and Regional Development, University of Wales, Bangor, UK Abstract Downloaded by Newcastle University At 07:53 22 November 2014 (PT) Purpose – This article undertakes a case study-based analysis of the Tesco Clubcard loyalty scheme that seeks to…

Words 7502 - Pages 31